Research On The Current Status And Development Strategies Of Chinese Sports Core Journal

In May 2021,Opinions on Promoting the Prosperity and Development of Academic Journals put forward that efforts should be made to solve the problem of content homogeneity,which pointed out the direction for the development of academic journals.Under this background,according to the requirements put forward in the Opinions,this paper selects Chinese sports core periodicals as the research object,and studies the positioning status of Chinese sports core periodicals by using the methods of literature,questionnaire,mathematical statistics,comparative analysis and logical analysis,aiming at exploring and discovering the problems existing in the positioning of Chinese sports core periodicals,in order to provide some reference opinions or countermeasures for how to rationally adjust the positioning of Chinese sports core periodicals.On the basis of in-depth analysis of the present situation and problems,it is considered that the development strategy of positioning Chinese sports core periodicals is as follows:1.In terms of editorial orientation,Chinese sports core periodicals should attach importance to the construction of editorial team,cultivate by classification,give full play to their respective specialties,establish a scientific and reasonable assessment and incentive system,provide a more relaxed environment for editors’ professional growth,and continuously improve their living status and development space.2.In terms of objective orientation,the core journals of Chinese sports should be continuously developed and reformed,exploring the road of diversified professional transformation and the new mode of collaborative publication and group development.3.In terms of reader orientation,Chinese sports core journals should adhere to the people-oriented concept,pay attention to readers’ natural and social conditions,pay attention to seizing readers’ mental resources,meet readers’ needs with high-quality content,and provide good services for readers.4.In terms of market positioning,Chinese sports core periodicals should establish a scientific sense of market competition,take running characteristic columns as the foothold,adhere to the concept of specialization and characteristic publication,comprehensively improve the content quality,and explore multi-channel profit model through database construction and digital communication.5.In terms of style orientation,Chinese sports core journals should strengthen column planning and promotion with the help of subject index evaluation and online distribution,strive to run characteristic columns well,constantly enhance the distinctive features of form and style,and strive to build brand journals.