Research On The Promotion Strategy Of Basketball Sports In Colleges And Universities In Tianji

Uniball is an original new national sports event in China.Its ideological foundation rooted in the traditional "harmony" culture of China.It has rich cultural education and fitness and mental health value,and is an important carrier of cultural education and physical education.Uniball has developed rapidly in the whole country since it was listed in the national project development list by the national sports summary in 2015,and has been extended to more than 100 colleges and universities.Tianjin is one of the earliest cities to carry out the Uniball game,which has a good atmosphere and mass base.In order to better promote the popularization and expension of Uniball in Tianjin universities,the paper uses the methods of literature review,on-the-spot investigation,questionnaire surveys,expert interview and other research methods.A survey was conducted on 8 universities in Tianjin that have already established Uniball sports promotion strategies,with the research object being universities and Uniball sports promotion strategies.Based on the "5W" communication theory,this paper studies the promotion subject,content,approach,audience and promotion effect of Uniball,Combining the characteristics and the value of Uniball,this paper explores the advantages of the promotion of the Uniball in Tianjin universities.Summarize the problems existing in the promotion of Uniball in Tianjin universities and put forward corresponding strategies.Through research,the following conclusions wrer drawn:1.Uniball has cultural,fitness,educational and ornamental value,which has an important impact on college students.Carrying out Uniball in colleges and universities is conducive to promoting the development of national sports,inheriting and carrying forward excellent traditional culture,and helping to implement the strategy of strengthening the country through sports.2.At present,the Uniball is still in the early stage of development in Tianjin universities,and There are few universities that carry out this game,so it needs to be further promoted in Tianjin universities.3.The advantages of the promotion of Uniball in Tianjin universities are as follows: first,a good Uniball atmosphere;Second,the characteristics of the ball game are conducive to the physical and mental development of students;Third,the group foundation is strong,which is conducive to the expansion of the audience;Fourth,the venue facilities are flexible;Colleges and universities are the hot spot and main force for the development of ball games.4.The main problems encountered in the promotion of college and Uniball sports in Tianjin are as follows: First,there are fewer colleges and universities offering college and ball sports;Second,there is a lack of Uniball teachers and professional venues and facilities,and the number of training activities is small;Third,there are few literatures on scientific research of Uniball;Fourth,the media propaganda is poor;Fifth,the promotion model is single.5.The following strategies are proposed based on the "5W" communication theory;First,in promoting the main body.The government is responsible for overall planning,and the Uniball promotion Committee is responsible for operation supervision,and colleges and universities respond to the call and practice development planning;The second is to promote the content.Clear the development path and planning,establish and improve the curriculum system of colleges and universities,and improve the perfection of teaching resources;The third is in promoting the audience.Cultivate sports interest in combination with the needs of the audience;Fourth,Expand the audience for promotionin;terms of promotion channels.Enhance the propaganda of Uniball,build a brand of Uniball games,adhere to the combination of sports and education,and develop a diversified training system;Fifth,in the promotion of protection.Improve the guarantee of relevant policies and systems,strengthen the guarantee of funds,improve the teaching staff and strengthen the construction of venues and facilities;Sixth,Creating a campus and Uniball atmospherein promoting feedback.Summarize the promotion experience and improve the promotion strategy.