| With the rapid development of information technology,any industry is moving towards digital development,digital publishing industry has become an important part of the publishing industry.The development of digital publishing industry is inseparable from high-quality digital publishing professionals.Building a high-quality digital publishing professional talent team is the fundamental way to ensure the sustainable and healthy development of digital publishing industry.Colleges and universities,as the main force of cultivating digital publishing professionals,shoulder the responsibility of providing talents continuously for China’s digital publishing industry,and escort the development of China’s digital publishing industry.The cultivation program of digital publishing specialty is the basis and guarantee for colleges and universities to carry out teaching arrangement and teaching work,as well as the foundation for talents cultivation of digital publishing specialty.This paper takes the cultivation program for digital publishing undergraduates in China as the research object.By comparing the contents of the cultivation program,such as cultivation objectives,cultivation specifications,curriculum setting,main disciplines and main courses,the following problems are found in the development of the cultivation program for digital publishing undergraduates: The training specifications and requirements are not clear,the curriculum is not reasonable,the education concept is lagging behind,the teaching force of digital publishing specialty is insufficient,and the universities and digital publishing enterprises are disconnected.Finally,combined with the problems existing in the cultivation of digital publishing professionals in colleges and universities,relevant optimization suggestions are put forward,including the optimization of training objectives by combining the advantages of running schools;Orientate training target,optimize curriculum system;Optimize the education concept;Optimize the faculty of digital publishing and optimize the integration of industry and education,and strengthen school-enterprise cooperation. |