Research On The Improvement Strategy Of Vivo Mobile Phone Marketing Channel In Hunan

With the continuous development of the mobile phone communication market and the continuous upgrading and iteration of the communication network,the mobile phone as the carrier of the Internet of everything directly affects the quality of people’s life.The communication changes in the past twenty years,the communication brand marketing channel mode is constantly changing,and the update and iteration of the marketing channel mode directly affects the survival of the communication brand.In the process of marketing channel construction,communication manufacturers increasingly fierce competition,the construction of channel marketing system is also defined as the lifeline of enterprise survival,marketing channel optimization strategy to improve the research of Junmei Group Vivo mobile phone Hunan market at the present stage is the most important,the most urgent work project.This paper through the junmei Group Vivo mobile phone hunan marketing channel strategy improvement and optimization research,in order to achieve the desired effect of enterprise optimization strategy.From the introduction of the first paragraph,the paper clearly expresses the background and significance of the research,uses 4P theory as the basis of the research,carries out literature review in combination with the actual market situation,and explains the research method,content and framework.The second paragraph of the article analyzes the current situation of Marketing channel strategy of Vivo mobile phone of Junmei Group in Hunan,and clearly expresses the marketing overview of Vivo mobile phone of Junmei Group and its Hunan market.Combined with the characteristics of hunan market through the macro environment analysis,competitor analysis,customer demand analysis,cooperator analysis to find the influence of Vivo mobile phone Hunan marketing channel strategy factors analysis,find the marketing channel problems and reasons,There are four core problems,namely,disordered management of customer classification,inconsistent matching standards of resource input,serious mispricing behavior of retail terminals,and inadequate regulation of order of channeling market.Next,in the third paragraph of the article,based on the reasons and problems in the second paragraph,the objectives and principles of the marketing channel strategy optimization of Vivo mobile phone in Junmei Group in Hunan are clarified.Through the innovation of marketing mode and the structure optimization of marketing channel,the standard establishment of marketing channel is clarified.It includes customer classification standards of marketing channels,resource matching of marketing channel customer classification,customer incentive plan making,and vivo mobile phone market order supervision and assessment in Hunan.The third chapter combines the main problems of the second chapter to find solutions to the problems.In the fou.This study through the strategy optimization of Junmei Group Vivo mobile phone hunan marketing channel research,not only can solve the current problems of enterprises,and vivo mobile phone hunan market development also has certain guidance value,also has certain reference to the same industry.