A Research On Circle-layer Communication Of New Rural Elite Culture

New rural elite culture is rooted in rural society and born out of the traditional rural elite culture,which not only echoes the core socialist values,but also reflects the characteristics of rural culture in the new era.Under the background of media society,the communication of new rural elite culture presents a clear circle-layer attribute,and the participating subjects of the circle-layer make concerted efforts,show their abilities and spread outward to jointly build a positive and healthy cultural communication ecology.Taking the circle-layer communication of new rural elite cultural as the research object,and grasping its inherent laws can not only enrich the research perspectives of the communication of new rural elite culture,but also have important significance for optimizing the practice of new rural elite cultural circle-layer communication.The circle-layer communication of new rural elite culture is a communication field jointly constructed by multiple participating subjects.It is formed under the drive of circle-layer structure,cultural identity,and media society,showing three characteristics of nodality of circle-layer structure,mobility between circle-layer and radiation in both directions of circle-layer.The circle-layer communication of new rural elite culture is divided into the core circle-layer,the close circle-layer and the marginal circle-layer,correspondingly forming three communication forms of mass communication,organizational communication and interpersonal communication.At the same time,the circle-layer communication of new rural elite culture gradually grows along the communication process of "main structure period-overall maturity period-outward diffusion period",and playing a valuable role in gathering core strength,promoting participatory communication,and building community consciousness.The circle-layer communication of new rural elite culture is formed under the triple logic of mobilization and spontaneity,emotion and interest,differentiation and integration.Combined with the circle-layer communication structure of new rural elite culture,it should focus on the accumulation of main body,relationship interaction,space diffusion,and receiving feedback to help the overall improvement of the circle-layer communication of new rural elite rural.At present,the circle-layer communication of new rural elite culture faces the dilemma of non-cooperative participation within the circle,complex noise field at the boundary of the circle,and weak communication power outside the circle,etc.In practice,we can start from four aspects,such as constructing a collaborative communication concept,implementing mass-decentralized communication strategy,creating resonant communication contents,and expanding diversified communication channels,to promote the optimization of the circle-layer communication ecology.