| With the progress of information technology,the penetration rate of the Internet has been steadily increasing,and the online network has become an important carrier of tourism information.Massive network texts provide rich research data for tourism researchers.At present,the state supports the development of red tourism and inherits the blood of red culture through various policies and guidelines.Red tourism is not only the carrier of ideological and political education,but also a tool to spread revolutionary culture and spirit."No attraction means no tourism".Tourism attraction is the driving force for tourists to carry out tourism activities and the key to measure the market competitiveness of tourist destinations.The development of red tourism also needs to improve the level of attraction.However,the research on the attraction of red tourism is not abundant,and there are still many problems in its development.Therefore,using network text data to enhance the attraction of red tourism and promote the development of red tourism is a topic worthy of study.From the perspective of tourism perception,combining with social network analysis theory and others,this paper analyzed and constructed the factor system of red tourism attraction.Taking the Wuhan city as the case,through preliminary screening,the author selected three online interactive tourism platforms,Hornet’s Nest,Ctrip and Qunar travelling network.The travel notes and comments of tourists on Wuhan red tourism were collected,and text content analysis was carried out with the help of ROST CM6,UNICET and other softwares.Based on the analysis results,the red tourism attraction factor system of Wuhan was constructed.Through IPA analysis method,this research concluded the advantages and disadvantages of wuhan red tourism attraction.Therefore,the writer put forward enhancement countermeasures of wuhan red tourism attraction.The paper is divided into five parts:The first part is the introduction of the whole text.Firstly,the research background is explored,the theoretical and practical significance of this topic is explained,the research ideas are clarified,and the technical roadmap is drawn.Then the research content and methods of this paper are introduced,and the innovation points of possibilities are illustrated.The second part is literature review and theoretical basis.In the literature review part,the research status of red tourism,tourism attraction and red tourism attraction at home and abroad is reviewed and concluded,then the writer master the research trends of scholars systematically.The relevant theoretical basis part firstly defines the definition of red tourism,text mining and tourism attraction,and then introduces the tourist perception theory,new media marketing theory,tourism sustainable development theory,social network analysis theory and other theoretical elements to build the theoretical support of this paper.The third part is the survey of the study area and data’s pretreatment.This part summarizes the red tourism resources in Wuhan,and introduces typical red tourism areas in Wuhan from the perspective of regional division,in order to analyse the development status of red tourism in Wuhan as a whole.The data preprocessing part involves four steps: date’s collection idea,date’s selection,data’s sample collection and data’s preprocessing.The fourth part is the text mining analysis and the construction attraction elements system of red tourism attraction in Wuhan based on the network text.On the basis of network text data after pretreatment,combined with tourists’ perception theory,social network analysis theory and others,and the application of web text mining method,with the aid of ROST CM6 and UNICET text mining and analysis softwares,the network text data is analysed by high frequency word,emotion,semantic network analysis,centricity and condensing subgroup analysis.The paper explores the connotation of text data and constructs a red tourism attraction factor system.Then,the IPA model analysis method is used to calculate the importance and performance of the factors of red tourism attraction,and construct a four-dimensional model to identify the advantages,maintenance,improvement and weakness of the development of red tourism in Wuhan.Thus,the advantages and disadvantages of wuhan’s red tourism attraction are summarized.The fifth part is a study on the countermeasures to enhance the attractiveness of red tourism in Wuhan.This chapter proposes the paths to enhance the attractiveness of red tourism in Wuhan by combining the web text perception characteristics,the tourism attractiveness element system and the strengths and weaknesses of red tourism attractiveness development in Wuhan.The main paths are to highlight the core level of attractiveness and build the brand image of red tourism in Wuhan;to integrate the figurative level of attractiveness and improve the product system of red tourism in Wuhan;to consolidate the support level of attractiveness and extend the red tourism industry chain in Wuhan;to play the peripheral level of attractiveness and improve the transportation advantage of red tourism in Wuhan,in order to improve the attractiveness of red tourism in Wuhan and provide a feasible practical direction for building a famous cultural tourism city.The aim is to enhance the attractiveness of red tourism in Wuhan and provide feasible practical directions for building a famous cultural tourism city. |
