Research On The Scenization Of Audio Reading Platform From The Perspective Of Media Context Theory

The audio reading platform is an emerging medium in the Internet era.It returns to the standard of hearing,gives full play to the accompanying characteristics of the whole scene of sound,and builds the "audio + space" reading mode with its media characteristics of immediacy,mass and interactivity.Audio reading platforms have spawned a new way of content production and social interaction,and subtly changed the public’s interest structure,listening habits,social patterns and behavior patterns.It can be seen that the research on the audio reading platform has important practical significance.At the same time,Joshua Merowitz,the third-generation scholar of the media environment school,put forward the media situation theory when studying the influence of electronic media on social behavior,which critically absorbs media theory and scene theory,and provides the basis for the impact of electronic media on social behavior.Impact studies offer new theoretical perspectives.Therefore,this paper takes the media situation theory as the theoretical basis,follows Merowitz’s research idea of "new media-new scene-new behavior",takes the audio reading platform as the research object,and observes the audio reading platform as a new new medium.The development status of the audio reading platform,the construction of the scene and the changes in the behavior mode of the public in the scene,research and think about the audio reading platform scene,and promote the healthy development of the audio reading platform.This paper is divided into six chapters.The introduction part mainly systematically expounds the background of the topic selection,the current research status at home and abroad,the research significance and research methods of the topic selection,and comprehensively summarizes the research of domestic and foreign scholars on media situation theory and audio reading platform.The basis of development;expounds the development and extension of media situation theory in the Internet era,and analyzes the rationality of using media situation theory to study audio reading platforms.The first chapter makes an overall analysis of the audio reading platform.First of all,the author analyzes the reasons for the development of the audio reading platform from the four aspects of policy,economy,society and technology.Secondly,on the basis of scholars’ existing research on audio reading platforms,the author sorts out the development process of audio reading platforms,and concludes that audio reading platforms have gone through three stages: the stage of Internet listening to books,the emerging stage of audio reading platforms,and the prevalence of audio reading platforms.Each stage,analyze its development status in the corresponding stage.The second chapter uses a variety of research methods to study the scene composition and constituent elements of the audio reading platform.Merowitz believes that the scene is like a stage,and the perfect presentation of the stage performance requires the cooperation of the director,performers,field managers and other aspects.assist.The audio reading platform scene is also similar to a stage,which requires the close cooperation of props,subject and stage.The props are the preparation of the stage scene.The use of mobile devices,social media,big data,and intelligent hardware provides material carriers for the scene-based construction of the audio reading platform,ensuring full-scene adaptation.The subject is the performer and participant of the stage scene.The performer performs self-performance while being stared at,and the listener obtains self-satisfaction while staring.The stage crosses the boundaries of time and space,information sharing,and discourse presence,shaping media scenes,content scenes,and social scenes.In the third chapter,the author uses a variety of research methods to analyze the impact of the audio reading platform scene on the behavioral and social patterns of participants.The audio-reading platform scene can be regarded as a kind of performance stage in front of the backstage.Participants present themselves in the scene,or perform accompanying reading,or creative production,or ritual interaction.The participants of the audio reading platform conduct unidentified social interactions in the scene,aiming at resonance of interest and emotional resonance,and actively participate in the construction and maintenance of the definition of the scene,which leads to their communication behavior on the one hand.Loose,on the other hand is also bound by rules of conduct and interaction etiquette.The fourth chapter considers the problems existing in the scene-based construction of the audio reading platform.Scenography is an inevitable trend in the development of audio reading platforms under the background of "Internet +".However,in its development process,there are also some hidden dangers and alienation.There are problems such as high overlap of media scenes and poor listening experience;homogenization of content scenes and difficulty in showing the value of reading;poor supervision of social scenes and obvious pan-entertainment.Social value gives way to commercial value,and the media ecology will be damaged.The fifth chapter puts forward corresponding development suggestions for the problems existing in the scene-based construction of the audio reading platform.This chapter explores the three aspects of media scene,content scene and social scene to achieve the scene value of audio reading platform.Vertical subdivision of media scenes,optimization of scene settings;integration of resources for content scenes and enhancement of reading value;strengthening of social scenes,returning to the reading standard;enabling the audio reading platform to build a strong in-depth reading atmosphere in the future development,economic benefits and social benefits.