Research On The Relationship Embedding In The Market

In the "Implementation Opinions of the Ministry of Agriculture and Rural Affairs on Implementing the Key Work Deployment of the Party Central Committee and the State Council for Comprehensively Promoting Rural Revitalization in 2023",it is pointed out that adhering to the priority development of agriculture and rural areas,adhering to the integrated development of urban and rural areas,and anchoring the goal of building an agricultural power are urgently needed for current development.Among them,the development of rural industrial markets can promote agricultural and rural modernization and narrow the income gap between urban and rural residents.The rural industrial market is the most basic and small market in the agricultural product circulation system,which is not only affected by the economic market,but also closely related to various entities in the market.Therefore,exploring the market structure and operation of the agricultural industry is conducive to increasing farmers’ income,promoting the work of "three rural areas",and solving the problems of three rural areas.When a person has a persistent network of social relationships,that social relationship becomes an actual or potential resource.Especially when social relations are embedded in the agricultural market,they are bound to affect the economic actions of individuals.In this paper,the vegetable market in T town was used as the research object and the case study method was adopted.Starting from the composition of the vegetable market in T town,the brokers,buyers,vegetable farmers and village cadres are the main actors in the vegetable market,and the various types of relationship networks formed by their subjects are analyzed: kinship network,geographical relationship network and karmic relationship network.Explore the dynamic process of how various actors in the market interact and use various networks to enter the market,start market transactions and ultimately achieve continuous survival in the market.Of course,the relationship embedded in the market can reduce the transaction costs caused by the uncertainty of the environment and the uncertainty of the behavior of the subject,and can regulate the behavior of members to maintain the normal trading order in the market.But at the same time,embedding relationships in the market may lead to the emergence of "killing familiarity" behavior,and may also lead to the effectiveness of village cadres in grassroots governance.Therefore,this study argues that the effect of "relationship embedding" in the agricultural industry market does not have a sustained positive effect on the healthy development of the rural industrial market.This paper explores the behavioral logic of subjects in the market from the perspective of "relationship embedding",and finds that the relationship network is embedded in the market to dissolve the power of market rationality,and at the same time,market activities shape the local social structure.Everyone in the relationship network is embedded in the process of market transactions through social mechanisms such as "trust","capital" and "human favor",and the realization is not the maximization of their own interests,but the continuous existence of market trading activities and the stability of market trading order."Trust" is the basis for relationship construction and integration in the process of market transactions,without trust,the behavior of either party will be invalid.At the same time,as an effective resource used by entities in the market to achieve their own interests,the relationship network is not limited to a certain relationship network,but the integration of multiple relationship networks.No matter what form the relationship embedding market is,in short,the relationship embedding in the market is a rational choice to avoid market risks.