| Cultural confidence means that a country,a nation or a political party fully affirms its own cultural value and firmly believes in its cultural vitality.With the continuous development of information communication technology,the boundary between media has been broken.On the basis of information content,a variety of media interact and work together.Compared with the traditional media era,the influence factors of college students’ cultural confidence in the era of integrated media are more and more complex.Therefore,it is of great theoretical and practical significance to study the cultivation of college students’ cultural confidence in the era of integrated media.On the one hand,it is beneficial to enrich the theoretical content and discipline system of ideological and political education;on the other hand,it is beneficial to enhance the timeliness of college students’ cultural confidence and guide them to form correct outlook on life and values.In this paper,literature research,questionnaire survey,induction as the main research methods,from four parts of the cultivation of college students cultural confidence in the era of financial media.The first part is the introduction,which mainly expounds the research background and significance of the thesis.This paper reviews the research status of financial media,cultural confidence and cultivation of college students’ cultural confidence at home and abroad,and introduces the research ideas and methods of this paper.The second part is an overview of the connotation of financial media,the communication characteristics of The Times information,and the connotation,generation and content of cultural confidence.On this basis,it puts forward the significance of cultivating college students’ cultural confidence in the era of convergence media,that is,it is conducive to guiding college students to form correct values,conducive to the education of ideals and beliefs of college students,conducive to the inheritance and promotion of socialist culture with Chinese characteristics,and conducive to the security education of network ideology.At the same time,according to the characteristics of information dissemination in the era of integrating media,the advantages of cultivating college students’ cultural confidence in the era of integrating media are proposed.The third part analyzes the status quo,problems and causes of college students’ cultural confidence by using SPSS data analysis software,according to the results of the questionnaire survey of college students’ cultural confidence in the era of financial media.The fourth part,from four aspects of cultivating subject,cultivating content,cultivating environment and cultivating resultant force,puts forward the cultivation path of college students’ cultural selfconfidence.That is to give play to the leading role of traditional subjects,build the content foundation of cultural confidence cultivation,improve the cultivation environment of cultural confidence,and strengthen the cultivation effect of cultural confidence. |
