Research On The Relationship Between Customer Satisfaction And Influencing Factors Of Commercial Fitness Clubs In Wuxing District,Huzhou City

With the increasing improvement of residents’ living standards,people began to pay more attention to their own health and were willing to invest more time and energy in fitness sports.On the other hand,since the "Thirteenth Five-Year Plan",the national strategy of national fitness has deepened,the importance of fitness public service level has been further highlighted,China’s fitness industry has developed rapidly,and a large number of commercial fitness clubs have sprung up.As a rising sports method,fitness has gained a large number of users in a short period of time and is widely loved by the masses.However,the rapid development has also brought some problems,fierce competition between commercial fitness clubs,businesses often pursue interests,do not meet the growing consumption needs of customers,can not provide customer expected services,resulting in increased customer dissatisfaction with commercial fitness clubs,limiting the long-term development of commercial fitness clubs.Customer satisfaction with commercial fitness clubs plays a vital role in the development of the fitness industry.Taking 818 customers as the survey subjects,this thesis uses literature and questionnaire method to study the satisfaction of customers to commercial fitness clubs and their influencing factors in Wuxing District,Huzhou City,and uses independent sample T-test and one-way ANOVA to analyze the satisfaction of customers in Wuxing District of Huzhou City and the characteristics of its influencing factors,and uses structural equation model to analyze the relationship between customers’ satisfaction with commercial fitness clubs and their influencing factors,and draws the following conclusions:1.Gender,education,occupation,and income will not have obvious differences in customers’ satisfaction with commercial fitness clubs,and age will affect customers’ satisfaction with commercial fitness clubs to a certain extent.2.There were no significant differences in the factors affecting satisfaction of residents of different genders,ages and occupations.Different academic qualifications will not show significant differences in brand image,expected quality,and perceived value,and different academic qualifications will show significant differences in perceived quality.Different incomes are consistent in brand image,perceived quality,and perceived value,and there is no difference.In addition,revenue has a significant impact on the expected quality.3.The brand image,expected quality,perceived quality and perceived value of the commercial fitness club in Wuxing District,Huzhou City have a positive impact on the satisfaction of the commercial fitness club.The brand image of commercial fitness clubs has a positive impact on expected quality,perceived quality and perceived value.Perceived quality has a positive impact on perceived value.