Research On The Development Path Of The "Rolling Mountain Pearl" Of The Miao Lusheng Dance In Guizhou Under The Background Of Cultural And Tourism Integration

The Guizhou Miao Lusheng dance "Rolling Mountain Ball" has represented Guizhou Province in multiple national traditional sports games of ethnic minorities since 1991.The "Rolling Mountain Ball",which participated in the performance of the National Traditional Sports Games of Ethnic Minorities,embodies the migration memory and agricultural culture of the Miao ethnic group.It has rich cultural heritage and special forms of ethnic sports,and was included in the first batch of national intangible cultural heritage list in May 2006.With the continuous promotion of China’s cultural and tourism integration strategy,it is emphasized to strengthen the deep integration of culture and tourism,develop cultural and tourism products,and utilize the advantages of intangible cultural heritage resources.Therefore,in keeping with the development of the times,the Miao Lusheng dance "Rolling Mountain Pearl" in Guizhou needs to keep up with the times and form a new mechanism that adapts to social development.In order to accelerate the transformation and upgrading of "Rolling Mountain Pearl",it is of great significance to inherit and promote the traditional sports culture of the ethnic group,promote the sustainable development of the local economy,and achieve the transformation of the cultural advantages of "Rolling Mountain Pearl" into economic advantages.This article takes the development path of the Miao Lusheng dance "Rolling Mountain Pearl" in Guizhou Province as the research object,and takes the innovative development of the Miao Lusheng dance "Rolling Mountain Pearl" as the research perspective.Using literature review,interview,and field investigation methods,combined with the background of cultural and tourism integration development,it analyzes the practical difficulties of the development of "Rolling Mountain Pearl".It is found that the cultural connotation of "Rolling Mountain Pearl" is weakened,cultural inheritance is blocked,and cultural dissemination paths are narrow;The decline in the skills of "rolling mountain beads",the shortage of reserve talents,and the shortage of popular transformation of movements;The integration mode of "rolling mountain bead" and tourism is not perfect,the marketization is not sufficient,and the brand publicity is insufficient.Therefore,the study suggests that in the context of the integrated development of culture and tourism,the government should issue specific and precise market positioning and development plans for "Rolling Mountain Pearl" in policies(regulations),while increasing support for the "Rolling Mountain Pearl" team,integrating team leaders,expanding team size,and enriching the exhibition form and content of "Rolling Mountain Pearl" to meet the needs of cultural and tourism integration and market demand.Accelerate the promotion of "Rolling Mountain Pearl" to the market,enhance its cultural connotation,always prioritize protection and development,avoid excessive stage ization of ethnic culture after entering the market,and develop a management system and standardized construction for the "Rolling Mountain Pearl" team to improve the quality of performances and protect the rights and interests of performers.Efforts should be made to create a distinctive "Rolling Mountain Pearl" characteristic brand,seize the development opportunities of the times,seize the policy dividend of cultural and tourism integration development,clarify the development direction of cultural tourism,increase the market development and promotion strategy of "Rolling Mountain Pearl",and improve the popularity and influence of Rolling Mountain Pearl.Finally,in the context of cultural and tourism integration,corresponding development paths were proposed to address the difficulties faced by the development of the Miao Lusheng dance "Rolling Mountain Pearl" :(1)restructuring the positioning and fully exploring the connotation of ethnic culture;Carry out creative transformation to enhance cultural integration;Integrating media to help create distinctive tourism destinations and expand cultural dissemination pathways.(2)Strengthen the education and training of basic skills,and improve teaching conditions;Strengthen the cultivation of reserve talents;Creative simplification of actions.(3)Diversified cooperation to form a tourism integration model;Expand the market for ethnic culture and expand economic benefits;Strengthen brand promotion and expand influence.