Research On Project Marketing Of F Internet Game Industrial Park

With the development of economy and the progress of communication technology,the Internet industry has developed rapidly in Beijing,Shanghai,Hangzhou and other big cities,and is developing into a unique industrial cluster.As a new industry,the development of Internet industry is concerned by government,media and scholars.In this environment,the Internet industry in Fuzhou has emerged “Net Dragon”“IGG”“91wireless”and other well-known Internet game enterprises,with a better foundation for development.Based on the maturated investment environment of Mawei district,the project of F Internet Game Industrial Park is introduced to enrich the industrial form of Mawei district and form the industrial cluster effect of group development and complementary advantages.This paper takes the F Internet Game Industrial Park Project as an example to study the marketing of the project.Based on the theory of Project Management,industry set theory and 7Ps marketing theory,using the methods of literature analysis,on-the-spot investigation and case study,this paper firstly expounds the background and significance of the topic selection and puts forward the problems of project marketing,combing the theories and literature research on the formation of Industrial Park,the marketing theory of Industrial Park and the marketing strategy of industrial park at home and abroad,so as to make clear the basic content of the project marketing research of Industrial Park;This paper defines the concept and connotation of Industrial Park,Internet Game Industry and Project Marketing,and expounds the development and present situation of project management,industrial cluster and marketing theory used in the research,taking the F Internet Game Industrial Park as an example,this paper analyzes the market positioning of the Industrial Park Project,analyzes and summarizes the advantages and disadvantages of the industrial park project through the SWOT analysis method,and determines the marketing strategic direction of the industrial park project,through questionnaire survey and on-the-spot interview,this paper analyzes the problems in the project marketing of the Industrial Park,and Constructs the project marketing problem,finally,it summarizes the research results of the thesis and points out the shortcomings of the thesis,it also points out the direction of future development and further in-depth research of F Internet Game Industry Park.I hope that through this study,we can improve the quality and level of the F Internet Game Industrial Park Project Marketing,and promote the smooth development of the park project marketing,at the same time,it provides the positive reference significance to the similar Internet Game Industry Park Project Marketing Work.In order to better develop the current trend of industrial clusters under the regional economy.