Research On Torch Relay Activities Of The 14th National Games From The Perspective Of Cultural Confidence

Since the 18 th National Congress of the Communist Party of China,President Xi has repeatedly talked about the issue of cultural confidence,emphasizing that cultural confidence is a more fundamental,broader,and deeper confidence.On this basis,the 14 th National Games settled in Shaanxi,which has a long and profound historical heritage.As an important symbol of the launch of large-scale events,the torch relay activity is of great significance for highlighting regional characteristic culture and promoting regional high-quality development.Focusing on the theme of cultural self-confidence,this paper adopts the methods of literature,field investigation and case analysis to analyze the organizational guarantee of the torch relay activities of the 14 th National Games(hereinafter referred to as the14 th National Games),the embodiment of cultural self-confidence in the torch relay activities and the mass performance activities along the way,and analyzes the cultural value of the torch relay activities based on the three-level theory of cultural structure,in order to provide reference for the spread of sports culture.Through research,the following conclusions are drawn :(1)Large-scale sports events involve the deployment and management of many resources,and material and technical preparation is the premise and key to its success.Under the premise of a sound organizational management system,the torch relay activities of the 14 th National Games establish cultural self-confidence,and better promote and carry forward Chinese traditional culture through torch relay activities,which is the best proof of institutional confidence.Good on-site organization can make the design of delivery activities perfect,and show cultural self-confidence from the behavior of organizers.(2)The content of the 14 th National Games torch relay activities,including : the torch relay route preparation,image landscape design,the process before and after the ceremony,the mass performance activities along the way,is based on the traditional culture of Shaanxi.By combining traditional culture with sports activities,it not only enriches the content of sports,but also spreads traditional culture more vividly and concretely,reflecting the cultural self-confidence of Shaanxi people.(3)Shaanxi sports culture has a wide range of distribution,a long history and a wide range of audiences.Due to the different regional characteristics of northern Shaanxi,Guanzhong and southern Shaanxi,it presents a flourishing trend.In the torch relay activities of the 14 th National Games,the mass performance activities of each station are in landmark buildings with regional characteristics.Through various forms of performance,they express their love and development of regional characteristic culture,and cultural self-confidence is reflected here.(4)Under the impact of the Internet era,new media publicity has brought more efficient and convenient information channels.The enrichment of publicity methods can not only make the torch relay activities understood by more people,but also make the cultural value behind them.It also makes the communication channels of cultural self-confidence wider and makes traditional culture known to more people.(5)The successful conclusion of the 14 th National Games torch relay activity has formed a distinctive and scientific and rigorous work system.This work system can not only provide reference for the subsequent National Games torch relay activities,but also provide guidance for the torch relay activities of the provincial games.The following suggestions are made:(1)Strengthen cultural self-confidence to realize the modernization of Chinese excellent traditional culture,actively promote the exchange and mutual learning of Chinese excellent traditional culture,realize the effective integration of traditional culture and sports events,and effectively improve the influence of sports culture.(2)Make full use of the Internet platform,catch the express train of new media media,strengthen the publicity of Shaanxi sports culture,expand the influence of the event,and attract social attention.(3)We should fully tap cultural characteristics,develop sports with regional characteristics,combine culture with sports,enrich sports content,innovate sports forms,and vigorously develop sports tourism.Build an excellent sports brand,enhance the enthusiasm of people to participate in sports,and strengthen the integration of sports and social economy.