| The influence of sports has been expanding with the development of economy,and the image of the host government of sports events has also become more and more influential with the spread of event reports.Local governments are more and more aware of the importance of sports events.With the report and spread of sports events,the image of the host government has also been widely spread.The value of holding an event is far more than the value of the sports event itself,and its political and economic value is immeasurable.Therefore,the host government pays more attention to the reporting and dissemination of sports events.By using the methods of literature,logical analysis,case analysis and comparative analysis,this paper takes the sports reports on the official website of the14 th National Games as an example to study the impact of sports reports on the image communication of Shaanxi government.Through the analysis of the number and form of sports reports on the official website of the 14 th National Games,combined with the previous reports on the official website of the National Games and the relevant sports reports on the 14 th National Games by other website media,Analyze and study the influence of sports reports on the image communication of Shaanxi government.It mainly analyzes the image communication of Shaanxi government based on the sports reports on the 14 th National Games website: 1 Non event reports enrich the image of Shaanxi government from all aspects and angles;2.sports report pays attention to the economic report of events and strengthens the image of Shaanxi government;3.sports reports highlight the image of Shaanxi government with profound cultural heritage;4.sports reports reflect the image of Shaanxi government which is deeply satisfied by the people;5.sports reports show the image of Shaanxi government at multiple levels in combination with local characteristics.Northern Shaanxi focuses on the red sports spirit,southern Shaanxi builds a sports town integrating sports and tourism,and central Shaanxi focuses on the development of sports industry.On this basis,from the perspective of Journalism and communication,data analysis on the reports of the 14 th National Games: 1 The proportion of non event sports reports increased,and the image content of Shaanxi government improved;2.the total number of various volunteer reports has increased significantly,and the image of Shaanxi service-oriented government has been enhanced;3.the coverage of competitive sports and mass sports is balanced,and the Shaanxi government actively implements the sports policy;4.sports reports cover the whole province,and the image building of Shaanxi government is widely spread;5.the reprint volume of foreign media is more than that of local media,and the image promotion efficiency of Shaanxi government is low;6.the report forms are diversified,audio and video are few,and the novelty of Shaanxi government image communication is insufficient;7.celebrities’ benefits and local signs are not reported enough,and the depth of Shaanxi government image communication needs to be improved.According to the above analysis,the following conclusions are finally drawn: 1 The sports report involving the image communication of Shaanxi government has strong public opinion guidance;2.sports + local characteristic reports promote the image communication of Shaanxi government;3.balanced sports coverage helps to spread the image of the government of a strong sports province;4.the form of sports report on the official website is more serious,which affects the acceptance of sports report audiences;5.the insufficient image building reported by the event management personnel has reduced the image communication of Shaanxi government;6.the lack of sports reports in shaping the image of Shaanxi government is not conducive to the spread of the image of Shaanxi government.In view of the shortcomings of sports reports on the image communication of Shaanxi government,relevant suggestions are put forward: expand the image communication channels of Shaanxi government through innovative sports reports,enrich the reports of local event managers to create a regional celebrity effect,strengthen the amount of local media reports and reprint the reports of foreign media on Shaanxi to expand the communication,grasp the best opportunity of sports reports to improve the image communication effect of the government,In order to enhance the unique influence of sports reports in Shaanxi Province,comprehensively and efficiently promote the image communication of Shaanxi government,and more deeply hope that this paper can make contributions to the western region to make good use of the advantages of sports events,actively spread the image of local government,and expand the influence of the northwest region. |
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