Research On The Marketing Strategy Vocational Education Service In Shandong Province Of C Company

With the promulgation and implementation of the relevant policies of vocational education reform,vocational education develops rapidly and the market scale expands constantly.At present,there is a huge gap of skilled talents in our country,double driven by policy and demand will make vocational education lead to great development opportunities.C Company is a nine-year-old comprehensive education and training enterprise focusing on academic education.Due to the reduction of college enrollment plan,the revenue of academic education is greatly reduced.C Company plans to develop vocational education as its main business to realize business adjustment and transformation.However,the current marketing strategy of vocational education is not ideal,and it is urgent to adjust the marketing strategy scientifically and reasonably.Based on the C company shandong area vocational education business marketing status quo as the research object,using literature research summarize predecessors about vocational education and training and marketing related research results,through the questionnaire survey in combination with research tools such as PEST analysis,five competition model,found that C vocational education business problems existing in the current marketing strategy analysis and detailed discussion,Then use the STP analysis to determine the C company to differential marketing strategy as the guidance,and selected as the target to the professional qualification and skills upgrading for the market development of core products,around the core product development work and diversified teaching methods,the price of differentiation marketing strategy,create professional on-the-job personnel vocational education training brand,Continuously expand the market share of vocational training in the province,and on this basis combined with the 7P service marketing theory,from the product,price,channel,promotion,personnel,service process and tangible display,put forward a series of marketing strategy improvement plan.Finally,in order to ensure the smooth implementation of the marketing strategy,the implementation guarantee is given from the three aspects of human resources,finance and management mechanism,so as to provide reference for the successful transformation of C company.