Research On The Dissemination Of Marxist Labor Concept In Colleges And Universities From The Perspective Of New Media

As the main position of the dissemination of the Marxist labor view,colleges and universities shoulder the important mission of spreading the Marxist labor thought and guiding the youth group to form a scientific labor view.With the integration and confrontation of Internet technology and various social trends of thought,new media has become a very influential carrier of information dissemination.Its characteristics of high complexity,strong interactivity and wide radiation bring severe challenges to the communication work of Marxist labor view in colleges and universities.How to further deepen the understanding of the study of Marxist view of labor transmission,parsing in the context of new media,the spread of Marxist view of labor path,is the response of Marxist thought of labor frontier,and under the new historical position to promote realization of Marxist labor is an important content of accurate communication.With the help of empirical research,it shows that the communication of Marxist concept of works in universities receives the opportunities of expanding the educational thinking space,enriching the forms of labor ideas and seizing the network ideological layout.However,there are also loopholes,such as the separation between the traditional university education communication mode and the new media era,and the lack of communication management and supervision and evaluation.This paper analyzes the causes of the problems of the communication of Marxist labor view in universities from the perspective of new media from the four dimensions of environment,individual,condition and mechanism.Environmental factors are mainly reflected in: western countries’ control of information network;the influence of social transformation and multiple values;media integration weakens the endogenous power of communication.Personal factors are mainly reflected in: college students’ weak depth to Marxist theory;weak ability to distinguish new things,and weak labor consciousness and labor view.The conditional factors are mainly reflected in: lack of communication content of Marxist labor view in universities;backward communication technology and single communication mode.The mechanism factors are mainly reflected in the weakening function of "gatekeeper" in college information management;the lag of college information communication management system and supervision and evaluation mechanism;the disconnection between college labor education and social and family education.The above problems show that only fully mobilize the "environment","individual","condition" "mechanism" positive components in the four factors,more measures,precise measures,promote the spread of "soft" and "hard" of construction,can open up the Marxist labor view embedded college three-dimensional spread "new" space.First,to create the correct atmosphere for the dissemination of Marxist labor concept in the whole society.The specific path focuses on three aspects: "enriching the relevant theoretical resources of Marxist labor concept in social culture","building a propaganda platform and practice base for the dissemination of Marxist labor concept" and "stimulating the leading role of social advanced labor models and model workers".Second,give full play to the advantages of college students’ self-education and establish a scientific view of labor.The specific way is to practice Marxist view of labor;to enhance personal social responsibility and improve the media literacy of college students.Third,to improve the high precision effect of the dissemination of Marxist labor view in colleges and universities.The specific path is to strengthen the party’s leadership over the dissemination of Marxist labor view in universities;improve the team construction of the dissemination of Marxist labor view in universities;and construct the position platform for the dissemination of Marxist labor view in universities.Fourth,strengthen the construction of a new mechanism for the dissemination of the Marxist view of labor.The specific path is to construct the communication mechanism of Marxist labor view,optimize the dissemination of efficiency,give play to the linkage mechanism of Marxist labor view,integrate innovation and feedback the coordination mechanism of Marxist labor view,and educate people in a trinity.