Research On The Influence Of Internet Finance On The Performance Of Commercial Banks

With the proposal of the "Internet +" policy and the rise of Internet finance,the financial industry has entered a new era.The application of big data,cloud computing and other technologies has greatly accelerated the operability and convenience of finance,and the financial field has also moved from a single banking industry to a new height.In recent years,with the rapid development of Internet finance,traditional commercial banks are facing unprecedented challenges.Internet finance has not only changed the traditional financial business,but also has a strong development space in information symmetry,information transmission,processing,resource allocation and other aspects.Based on the current situation of China’s banking industry,with the development of Internet finance as the breakthrough point,this thesis discusses the role of the development of Internet finance on the performance of banks,thus putting forward a more diversified idea for the severe situation of Internet finance in China.First of all,this thesis summarizes the related theories of Internet finance,mainly involving the long tail theory,modern financial intermediary theory,financial innovation theory,etc.,and discusses the impact of the development of Internet finance on China’s banking industry.Then,on this basis,take 2014-2020 as the research time limit,obtain the unbalanced development data of 100 Chinese commercial banks,establish the Gaussian hybrid model(GMM)to test the Internet financial development index and the effect of the two on the performance of commercial banks.According to the empirical results,the following conclusion: first,the rapid development of Internet finance,the profit of Chinese commercial Banks has a significant negative impact,this shows that the Internet company in the financial sector,bring the commercial Banks external "competition effect",more than the financial innovation of science and technology,to bring the "technology spillover effect" of commercial Banks.Secondly,the development of Internet finance has a stronger impact on the performance of small and medium-sized banks than that of large banks;Thirdly,the transfer of Internet finance development index has a positive effect on the operating performance of both business models,showing the progress along with financial technology and creative penetration,the development of Internet finance will improve the bank income and show a trend of diversification,and finally realize the increase of bank benefits.On this basis,from the perspective of Internet finance,this thesis discusses both theory and practice,and puts forward corresponding countermeasures and suggestions to better improve the business performance of commercial banks.