| Today,with the rapid progress of media technology,pan-entertainment has become a development trend that cannot be ignored,and fan groups,as the main participants of pan-entertainment,play an important role in it.Today’s fan groups are more inclined to export textual contents and express their own opinions to the outside world.This series of changes in the behavior and psychological characteristics of participatory practices have prompted many scholars to think and study.The construction of "celebrity persona",as a symbol with strong communication effect among fan groups,is generally based on audience preferences and market choices,and relies on media technology to give fans the "right to produce" and "right to choose The way they are constructed is generally based on audience preferences and market choices,relying on media technology to give fans "production power" and "choice",seemingly enhancing the status of fans,but in fact exploiting their production power and consumption ability.At the same time,fans’ diverse expressions are becoming more and more diverse.Through "active content production" against their original textual symbols,the hierarchy within the group is thus fluid,and power is redistributed by textual content.When the symbolic connotation represented by the"celebrity persona" changes,the fans’ individual emotions,group identity and hierarchical structure all change as a result.Therefore,it is worth clarifying that the maintenance behavior of fans after the collapse of the "celebrity persona" is not limited to the celebrity itself,but more aimed at maintaining their "false" productive power and emotional energy.In this paper,we use participant observation and in-depth interviews to select creators who are highly involved and certified in the platforms based on their activity in the communities and communities.We also interviewed the creators to understand their understanding of fan groups and the rice circle,their motivation for re-creating "celebrity persona" and the logic of their re-creations.The results show that fans nowadays have more social attributes within the group,and the group identity and emotion of fans are polarized and biased.The efficiency of "celebrity persona" dissemination in the fan group is also affected.Taking the "creative" fan group as the main research object,the author first analyzed the emotional investment and consumption behavior of the fan group to the "celebrity persona",and clarified that there is a barrier between the fans and the general audience.Then,we determine that the "celebrity persona" is constructed by the joint efforts of capital,celebrities and fans,and analyze the influence of the participatory "text poaching" behavior of fan groups on the spread of "celebrity persona".We also analyze the influence of the participatory "text poaching" behavior of the fan group on the spread of "celebrity persona" and the influence of the fan group on the group.Finally,we conclude that the fans’ productive,predatory and hierarchical nature forms a strong group pressure within the fan group,which affects the dissemination effect of "celebrity persona" and the fans’ own behavior towards consumption practices.The influence of "celebrity persona" and fan groups is interactive,and the participatory behavior of fan groups in the dissemination of celebrity persona is not only self-satisfying,but also an "organized" social behavior.In the process of "text poaching",there are phenomena such as self-empowerment within the group,polarization of emotions within the group,and even forcing platforms and companies to make choices,which also tend to cause many adverse effects on society.The fan group is the guardian of the "star persona" by the conspiracy of capital and the market,but this also leads to the problems of data-only thinking that forces members to become digital laborers,abuse of power that leads to over-consumption,and excessive deconstruction that dissolves the seriousness of symbols.To sum up,the current fan groups are more social and group-oriented,with more diversified forms of expression and more diverse ways to realize their identity while participating in the consumption of celebrity persona symbols.Although the fan group is still in the position of "being consumed",the fan group also expands the influence of the "celebrity persona".Although the fan base is still in the position of "being consumed",the fan base also expands the influence of "celebrity persona".Therefore,the "star persona" not only carries the symbolic value constructed by the company,but also bears the responsibility of being the carrier of practice and emotional support within the fan group.Therefore,when the "celebrity persona" changes,the logic behind the behavior of fans such as deflowering or maintenance is worth digging deeper,and is not unwarranted.When the collapse of the "celebrity persona" symbol again has a significant impact on the group,we should not just blame,but analyze the logic behind it and provide reasonable suggestions. |
