| As a medium in the university’s ideological and political education community,the discourse has its own ideological,theoretical and practical features.In the age of the internet;the network language has become a chance and challenge to the university’s ideological and political education.Moreover,it affects and restricts the behavior and effectiveness of the college ideological and political education community.This thesis analyses the features of network language,and then analyzes its influence on the university ideological and political education community.Its properties should be enriched according to the circumstances.Promoting university ideological and political education community’s network discourse is not only the critical path to enhance its effectiveness but also the critical initiative to fulfill the college’s online education.The purpose of this thesis is to study the effect of Internet language on the ideological and political education in colleges.On the basis of the fundamental principles of Marxist views and methodology,and according to the basic laws of ideological and political education.In addition,the thesis has analyzed the characteristics and meaning of online language in the context of Chinese socialist ideology,and applies the method of literature study comprehensively,questionnaire and system analysis are used,and the article is formulated based on the ideology of the research topic and the clarification of the fundamental concepts.Conducting interviews and surveys on the current situation,empirical analysis,exploring the reasons for the influence and proposing strategies to cope with it.There are five chapters in this thesis Chapter one is an introduction,which introduces the background,meaning,current situation at home and abroad,the aim,methodology,and main points of this thesis.In the second chapter,the author expounds the conception and theory basis of university students’ ideological and political education,and examines the relationship and difference between them.In the third chapter,the author makes an analysis of the influence of network language on the ideological and political education discourse.The study identifies three areas where online language has a positive influence on the discourse of ideological and political education in colleges and universities,and these findings are summarized,the context in which the discourse takes place,the educational content and the communication channels;at the same time,it has a negative effect in three perspectives: the dominant power,the persuasive power and the attractiveness of the discourse.In chapter four,a thorough investigation is conducted to explore the underlying factors that contribute to the influence of online language on the discourse of ideological and political education in colleges and universities.Chapter five endeavors to explore effective measures to enhance the practicality of discourse in ideological and political education a midst the influence of online language.These measures are articulated on three fronts: firstly,by inculcating an appropriate outlook towards online language and thereby spurring the transformation of discourse in ideological and political education at colleges and universities;secondly,by assimilating online language resources and thus enriching the content of ideological and political education discourse at institutions of higher learning;and lastly,by regulating the construction of online language to foster innovation in the communicative milieu of ideological and political education discourse in academia.These initiatives aid educators in adroitly utilizing online language as a vehicle to enhance the relevance and appeal of the ideological and political educational discourse in higher institutions,optimize the discourse system of ideological and political education,maintain the continuity of this important educational field,and improve the effectiveness and quality of ideological and political education. |