| The new media technology in the form of Internet,mobile phone,blog,Weibo and Wecht has been penetrating the daily life of our human world,transforming our life quality and life pattern directly and affecting the progress of the present society tremendously.Particularly,the utilization of the human-computer interaction technology,the virtual reality technology(VR)and the augmented reality technology(AR)liberate our physical body and broaden our mindset,ever greatly accelerating the development of media industry.In recent years,the entrepreneurs in media business are producing new media technical products massively.At the same time,users enjoy a callosal of the cultural products fusion ed by new media technology.The interlinking and interaction of new media products,educational conception,new media activities in our daily life make people to ponder consciously and unconsciously that the related data and information have been transformed simultaneously into a new product in an unknowing and skillful way.Challenged by the new commercial mode,the lifestyle,learning style,product designing mode and industrial development trend that people used to be familiar with disappear in a sudden.The media industry,joined by artificial intelligence and digital education make this world full of passion and fantasy.In this circumstance,the children education animation products emerge accompanied by cloud computing and digital era.The educational informationization speeds up the rapid development of children digital products industry,accelerating the integration of education,technology and culture.The new educational approaches and ideologies take place of the traditional educational methods.With the development of children in-class digital course resources,the online entertainment-oriented learning activities,any online activities will all be the data source of big data industry.Yet,the digital animation products catering for kindergarten classroom learning will eventually become the peripheral source of the ground terminal platform.Therefore,the industrial models are varied and the industrial scales are immeasurable.Children education in the new media environment is a brand new field waiting to be explored.Education resources,education products,information technology education and animation industry are totally different conception.Launching informationization education and cultivating children’s information literacy in the educational field have become the inexorable trend of the current education reform.However,the question is:What is the essential connotations of new media technology?Should we immerse the philosophical conception in the technological application in educational field?What is the substantial feature of education in the new media technology environment?What problems should we handle or figure out when we are applying the technology in the education area?What value and function that education has in this new media technology environment?What is the relationship between man and technology?Simultaneously,what is the relationship between technology and school lessons?What will generate when the technology and culture integrate?This present paper is going to research and study the development of education animation industry in the new media environment via such angles as philosophical perspective,educational perspective axiological perspective and industrial perspective.The first chapter is an introductory section which mainly presents the background of topic,thinking approaches and innovation.It will cover the points as follows.(1)Explanation to the principle of children education embodied in new media technology and externalization of education principle into the products.(2)Transformation of "lecture-oriented" materials into "experience-based" content by means of new media technology,thus becoming a vehicle of internalizing educational objectives.(3)Assessment of the cognitive aspects of children and promotion of their old knowledge and new one in a joyful manner by creating a new media environment and a diversified manifestation.(4)Establishment of children education animation industry chains based on the unity of equipment and resources supported by digital technology.(5)Seizure of business opportunities and promotion of cultural industry based on an analysis of children learning behaviors and online entertainment trends.The second chapter mainly centers on the relative theories.It intends to deal with two issues.Firstly,It aims at clarifying the close relationship between relative theories and animation industry,providing the theoretical basis for educational products and industrial development.Namely,history of education,history of culture,Piaget’s constructivism and Bloom’s taxonomy theory.Secondly,It also lays a solid foundation for education animation products industrial chain,thus constructing the theoretical model of research and development.The third chapter,the important of all,introduces the principle of development of children education animation products.Based on the research of the second chapter,It will explore the integration of children education theoretical system under the new media environment.It also emphasizes on theoretical integration of the "five areas of preschool education" and digital math resource products,discussing the principle of development of children education animation products,claiming the development of children education animation products,content design,the use of interactive technology and construction of commercial model,etc.The forth chapter focuses on the utilization and research of education animation product under the new media environment.It will mainly deal with the application and practice of products,basing itself on the above theoretical basis and my own products.By studying the form and shape of education animation,varieties of products,product content designing,commercial operating mode,It is concluded that the products have the characteristic of diversity,detachability and polymerizability.Therefore,attention will be paid to the animation entertainment market,educational field and the potential markets,enriching the development of education animation industrial chain.This present paper will provide a much detailed discussion of picture book,e-picture book,interactive course content,learning games,resource platform and big data industry.The fifth chapter aims at illustrating the development approach of children education animation industry,particularly the market scale of new media industry in 2015 as well as the future trend of new media development.Based on my own designed products and their circulation volume,it will probe the possibility of the total volume of the industry and the potentials of future market.Conclusion:After making a through research and fruitful practice,It is safe to conclude that the priorities should be given to education products including children digital books and animation products,which are committed to the content compilation needed for children’s learning and growth.Proudly speaking,the prospect of children education animation industry is becoming more and more prosperous with the rapid step-up of new media technologies. |
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