Study On Daily Livelihood Of Traders In C Market In Grass Town,Gansu Province From The Perspective Of Rational Choice

As an important carrier of rural social and economic activities and social life,the township market has a long history,which is closely related to the economic,social life and cultural life in rural areas,and is also an important part of the economic and trade system in rural areas.The main body of this paper "market vendors",plays the main participants in the market,whether in the daily life in the market or scattered after life practice,their life situation for us vividly shows the local township bazaar,but also for us to understand the rural market vendors this group daily livelihood provides the path.This paper takes the daily livelihood of the market vendors as the research object,uses sociological research methods to participate in the township market,carries out a profound field research,and studies the daily livelihood of the market vendors with the starting point of their livelihood,the practice of livelihood and the life after distribution.And combined with specific cases to analyze and discuss these problems.When choosing their own livelihood mode,the vendors will make rational decisions according to their own resources and knowledge level,market demand and competitive situation.In daily practice,vendors constantly evaluate and adjust their business strategies to adapt to market changes and competitive trends,and improve their competitiveness by actively learning new skills and marketing strategies.The perspective of rational choice provides us with a new perspective to better understand the livelihood starting point and practice of market vendors.In the second chapter,this paper introduces the various factors of the formation of the market vendors,discusses how the market vendors pursue their development and their livelihood form under the traditional cultural background,and shows the special cultural phenomenon shown by the market vendors under the traditional cultural background.The third chapter discusses the personal identity of the market traders,namely the consumer and the vendors,as well as the market vendors.By analyzing the perspectives,habits and thinking patterns of both parties,we can explain the special cultural phenomena shown in the market trading,which provides a reference for us to better understand the trading behavior of the traders.Chapter four takes the life outside the market vendors as the starting point,including agriculture or breeding,leisure time and current livelihood problems,such as the response to the economic situation,technology and digital innovation,etc.,and analyzes the various challenges and opportunities faced by the market vendors.To sum up,in the perspective of rational choice,people will make the optimal decision with limited resources.Therefore,in the daily operation of the vendors,they will constantly try various business strategies and trading practices,in order to obtain more profits and customer resources,so as to achieve their goals.When choosing their own business strategies,the vendors will not only consider the needs and competition of the local market,but also consider their own experience and skills,resources and costs.In addition,in the interaction between vendors and consumers,vendors will also make rational decisions according to the needs and reactions of consumers.With the development of the market economy and the advancement of digital transformation,vendors will constantly upgrade their skills and business strategies to adapt to new market changes and competitive trends.The perspective of rational choice provides a profound theoretical basis for us to explain the business behavior and decisions of traders.In the daily operation of traders,they will make optimal decisions according to their own interests and goals.