Study On The Communication Effect Of Diabolo Online Live Class In The New Media Era

The innovative development of new media to drive the innovation of new way of network course,the current online education resources has resulted in the unprecedented prosperity,all kinds of emerging patterns of network course to make people more convenient to participate in the ranks of lifelong learning,and live online class stand out in all of the network course,it is slowly penetrated into all fields,Thanks to its combination of all the advantages of online courses.At the present stage,the national advocates the strong cultural power,emphasizes the inheritance and protection of Chinese excellent culture,and plays diabolo,as the national traditional sports culture,should be better inherited and promoted,but in the reality,there are many obstacles,serious shortage of teachers,single communication channel,etc.Now is based on the new media era of the Internet,the Internet for the inheritance of traditional culture development has brought new opportunities and challenges,how to make good use of the Internet to carry forward and develop the traditional sports culture,is worth us to explore and research,based on the "diabolo longed for class" network communication effect of diabolo live class,research analysis,This paper aims to find out the positive effects of diabolo live classes on audiences and the relevant factors that affect the communication effect,which can not only further improve the live classes of Diabolo MOOC,but also provide references for the subsequent development of similar live classes.This paper takes the audience of "Diabolo MOOC" live class as the survey object,and adopts the method of literature,questionnaire,interview,mathematical statistics and other research methods to conduct interviews and distribute questionnaires to the audience of "Diabolo MOOC" live class.Starting from the basic statistical information of the audience and the use of live classes,the correlation between the use of live classes and various dimensions of the communication effect of live classes is analyzed.The purpose is to provide a real and reliable basis and reasonable guidance for more teams to carry out diabolo live classes in the future.The research conclusions are as follows:(1)The ratio of male and female audience of "Diabolo MOOC" live courses is basically equal;Half the audience is over 60 years old;The educational background of the audience is mostly secondary education;The monthly income of most audiences is in the range of 2000-8000;More than half of the audience watched the "Diabolo MOOC" live class through the channels recommended by their friends;The audience comes from 19 different provinces and cities across the country.(2)The general situation of the audience of the "diabolo MOOC" live class: more than half of the audience’s diabolo level is in the initial stage;Two-thirds of the students watched live classes more than 11 times;Most of the audience have two or more friends in the live class;More than half of the audience has been following the "Diabolo MOOC" official account for more than one year;Most of the audience watched the live broadcast learning and obtained the "Diabolo coach Certificate";The vast majority of the audience watching the "Diabolo MOOC" live class motivation is to find a healthy lifestyle and their own interests.(3)The three dimensions of the communication effect of "Diabolo MOOC" live classes are ranked from high to low: cognitive effect,attitude score,and behavioral effect;There are significant differences in communication effects for audiences with different monthly income levels,ages,educational backgrounds and years of diabolo practice.(4)The three dimensions of the communication effect of "Diabolo MOOC" live classes are significantly and positively correlated.The number of friends of the audience in live classes,the number of times they watch live classes and the number of years they pay attention to public accounts have a positive impact on the communication effect of the audience at the cognitive level,attitude level and behavior level.The positive impact is mainly reflected in the following three aspects:The cognitive dimension is manifested as making the audience form diversified concepts of inheritance,promoting the concept of online learning,deepening the understanding of teaching feedback,and understanding of the means of pre-class preview.The attitude dimension is manifested in the original and novel mode,which can improve satisfaction,give play to interactive advantages,eliminate the sense of powerlessness,form learning groups,improve enthusiasm,certificate certification and incentive,and improve self-confidence.In the behavioral dimension,it is manifested as giving play to the maximum value,improving the ability of inheritance,self-learning addiction,developing online learning habits,expanding the influence of courses,producing active sharing effect,and acquiring online learning ability through learning transfer.