Research On The Application Of School-enterprise Cooperation Mode Based On The Course Of "Network Marketing Practice" In A Secondary Vocational School

"Network Marketing Practice" is one of the key courses of e-commerce major in G secondary vocational school.This course is mainly to enable the school’s second grade students to grasp the initial practice of Internet marketing.Through the study of this course,focus on cultivating students’ Internet marketing concepts,effectively training students’ Internet marketing practical level,improve students’ group cooperation and innovation consciousness.At the present stage,Internet marketing practice courses need to focus on classroom theory teaching,and its teaching effectiveness needs to be constantly improved.How to stimulate the enthusiasm of the school students for the course and the intrinsic motivation of the students is a difficult problem that must be solved by the members of vocational and technical education research and the teachers of the course.Based on the school-enterprise cooperation model,this thesis analyzes the teaching of online marketing practice course in secondary schools.Firstly,we analyze the current situation of the online marketing practice course of e-commerce in secondary school G.We adopt questionnaires and interviews to analyze the shortcomings and causes of the teaching of the online marketing practice course of e-commerce in secondary school G from three aspects: schools,teachers and students.Secondly,on the basis of the teaching problems of e-commerce course in G secondary school,the application research of school-enterprise cooperation mode of the course is carried out.This thesis takes X company,the school-enterprise cooperation project of G secondary school electricity,as the main subject of research,and adds the actual project to the process of online store promotion to carry out the course development.Through a series of investigation and research,this thesis elaborates on the implementation process of curriculum development,presents the whole process of project curriculum implementation with the school-enterprise cooperation project task as the research subject to it,and tests the effectiveness of school-enterprise cooperation teaching for students,teachers and enterprises to improve by comparing the parallel classes of traditional teaching.This thesis applies the school-enterprise cooperation model to the teaching process of G secondary school according to the characteristics of secondary school students,and formulates relevant projects in line with the online marketing practice course to provide a solution for its implementation of the school-enterprise cooperation model and improve its teaching quality.