| As an important part of sports industry,sports tourism industry is a rising industry.Along with the regional linkage development of sports industry,it has been incorporated into the "Outline of the Regional Integrated Development Plan for Yangtze River Delta",the regional development model of sports tourism has been widely recognized.As one of the most rapidly developing regions of sports tourism industry in China,the research on the coordinated development of sports tourism resources in the Yangtze River Delta has certain practical significance and reference value.This paper is based on Synergetics,using research methods such as literature review,expert interview,analytic hierarchy process,questionnaire survey,mathematical statistics,etc.,taking the Yangtze River Delta Economic Zone sports tourism resources and their co-development level as the research object,this paper establishes an evaluation index system of the co-development level of the Yangtze River Delta Economic Zone sports tourism resources,and uses the analytic hierarchy process to determine the weights of each index,based on the research results of sports tourism industry,academia and political circles in the Yangtze River Delta,this paper evaluates the level of coordinated development of sports tourism resources in the Yangtze River Delta by using the linear weighted function comprehensive evaluation method.Based on the content of the interview,the paper makes an in-depth analysis of the evaluation results,and the use of single factor analysis of variance to study different areas,work units of the respondents on the level of coordinated development of sports tourism resources in the Yangtze River Delta whether there is a gap,this paper analyzes the level of coordinated development of sports tourism resources in the Yangtze River Delta,and puts forward some countermeasures.The main conclusions of this study are as follows:(1)The evaluation index system of the coordinated development level of sports tourism resources in the Yangtze River Delta is composed of four first-level indexes and 18 second-level indexes,which are subject coordination level,product coordination level,market coordination level and policy coordination level.(2)Among the four first-level indicators,the level of market synergy and policy synergy has a larger weight,while the level of principal-agent synergy and product synergy have a smaller weight.Among the 18 second-level indicators,the degree of national or regional policy encouragement and the degree of local policy support have a larger weight,while the heterogeneity of sports tourism products and the degree of chain operation of sports tourism brands have a smaller weight.(3)At present,the level of coordinated development of sports tourism resources in the Yangtze River delta is in a good or medium level.Among them,the subject coordination level,the policy coordination level and the product coordination level are in the good level,the market coordination level is in the medium level.(4)At present,the main factors restricting the coordinated development of sports tourism resources in the Yangtze River Delta include the different enthusiasm of the participants,the weak complementarity of sports tourism products,the imperfect market establishment and the imperfect related policies.In addition,in the analysis of difference,there is a significant difference in the willingness to participate in the collaborative development of sports tourism enterprises,but no significant difference in other indicators;There was no significant difference in the scores of each index among the respondents in different regions.It is found that there are the following problems in the coordinated development of sports tourism resources in the Yangtze River Delta: among the participants,the enthusiasm of sports tourism-related enterprises is weak;At present,the structure of sports tourism products(services)has not been formed in the region,the Single market of sports tourism industry in the Yangtze River Delta has not yet been fully established,and the policy of coordinated development of regional sports tourism resources needs to be further refined.In the light of the existing problems,this paper puts forward four countermeasures for the coordinated development of sports tourism resources in the Yangtze River Delta: first,strengthening the guidance to improve the regional awareness of sports tourism enterprises;Third,to enrich the supply of sports tourism products,to guide the construction of Single Market projects,and fourth,to promote communication and build a multi-party policy-making mechanism. |
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