Research On The Development Of School-based Curriculum Of Live E-commerce In Secondary Vocational Schools Under The Rural Revitalization Strategy

With the proposal and implementation of the Rural Revitalization Strategy in the 19 th and 20 th National Congress of the Communist Party of China,live-streaming e-commerce has become an important component in promoting rural revitalization and boosting agricultural economic development.The vocational education course “Live-streaming E-commerce” is an important way to cultivate professionals in this field.However,at present,there are still problems with the teaching resources and targeted contents of this course,which have caused a shortage of professionals in the live-streaming e-commerce industry and led to a huge gap between market demand and talent supply.In order to address these issues,this study developed a school-based curriculum for “Live-streaming E-commerce” in vocational education,aiming to enrich the resources of the course and cultivate professionals in live e-commerce who can contribute to rural revitalization.Firstly,by reading a large number of literature,the relevant concepts,conditions,principles and modes of developing school-based curriculum were understood and mastered,providing a theoretical basis for the development of the vocational school-based curriculum“Live-streaming E-commerce”.Secondly,the preliminary analysis of curriculum development was conducted,combining school research,teacher interviews,student surveys and other methods to analyze the problems in the “Live-streaming E-commerce” curriculum.Through enterprise research,the knowledge and skills required for professional talents in live-streaming e-commerce in the current market were understood.The development content of this curriculum was determined with occupational demand as the guide,specifically including “theoretical knowledge” and “agricultural product live broadcast training”.Taking the rural revitalization strategy as the main line,curriculum positioning,curriculum objectives and curriculum situational design standards were established.Based on the above research,curriculum resources were developed,including micro-courses,teaching materials,post-class exercises,case resource library,practical training task books,and We Chat mini-programs.Then,students from the 21 st level of electronic commerce major in H Vocational School in Guangdong Province were selected as the target for teaching,and the developed curriculum was implemented through online learning platforms.Finally,the curriculum development plan,process and effect were evaluated,including evaluations from experts,teachers,and students.The research results indicate that the implementation effect of the developed vocational school-based curriculum “Live-streaming E-commerce” is good,which has improved students’ knowledge and skills in Live-streaming e-commerce,enriched the teaching resources of the “Live-streaming E-commerce” curriculum in vocational schools,and to a certain extent,met the market demand for Live-streaming e-commerce talents.It provides talent resource support for rural revitalization and has good practical value.