| In the context of population aging,China’s elderly groups are gradually receiving attention from various aspects such as the state,government and society.As an important part of public service undertakings,further improving the satisfaction level of public sports services is not only an important means to achieve healthy aging,but also a necessary way to promote the development of public sports services to a higher level in China.The article takes revealing the satisfaction mechanism of public sports service for the elderly as the main goal and proposes suggestions for the development of public sports service for the elderly.By using literature,questionnaire and mathematical statistics,the article revises the Perceived Quality of Public Sports Service Scale for the Elderly by using exploratory factor analysis and validation factor analysis with the model of satisfaction of public sports service for the elderly,and Based on the new public management theory and customer satisfaction theory,the structural equation model of "perceived quality of the elderly-expectation of the elderly-satisfaction of the elderly-subjective well-being of the elderly" was constructed by using Amos software and validated.The model was validated,and the mechanism of the interaction between perceived quality,expectation,satisfaction and subjective well-being of the elderly was revealed.The main findings of this paper are as follows:(1)The Perceived Quality of Public Sports Services for the Elderly Scale revised in this study includes six factors: sports venue and facility services,sports guidance services,sports activity services,sports organization services,sports information services,and physical fitness monitoring services totaling 19 questions.and has high reliability and validity.(2)The overall perceived quality of public sports services for the elderly in urban communities in Nanchang is low,from largest to smallest: sports venue facilities service,sports information service,sports activity service,sports organization service,sports guidance service,and physical fitness monitoring service;the overall expectation of the elderly in urban communities in Nanchang for public sports services is at a medium level,among which the expectation of the elderly for public sports services to meet their The overall satisfaction of the elderly in Nanchang urban communities with public sports services is low,among which the satisfaction level compared with the expected quality is higher than the satisfaction level compared with the ideal quality;the overall subjective well-being of the elderly in Nanchang urban communities is at a medium level.(3)Age,pre-retirement occupation,education,and residence were significantly different across variables and dimensions: satisfaction of older adults and sports guidance services were significantly different across age groups,with the highest satisfaction of older adults in the 71-75 age group and the highest mean score in the sports guidance services indicator in the 60-65 age group;expectation of older adults and subjective well-being of older adults were significantly different across demographic characteristics.There are significant differences between different pre-retirement occupations,with the highest expectation of the elderly being doctors and the highest subjective well-being of the elderly being other occupations;there are significant differences between the perceived quality,expectation and satisfaction of the elderly in different education levels,with the highest expectation of the elderly being college and higher education,and the highest perceived quality and satisfaction of the elderly being those who have not attended school;the subjective well-being of the elderly is significantly different in different residence situations.There are significant differences in subjective well-being among different living situations,and the group with the highest subjective well-being is the group living with children.(4)This study proposes and validates a structural equation model of perceived quality of older adults-expectations of older adults-satisfaction of older adults-subjective well-being of older adults,and reveals the mechanisms of the effects among perceived quality of older adults,expectations of older adults,satisfaction of older adults,and subjective well-being of older adults:(1)Perceived quality of older adults Both perceived quality and expectation of the elderly are the main influencing factors of the satisfaction of the elderly,among which perceived quality of the elderly has the greatest influence on the satisfaction of the elderly.(2)Perceived quality of the elderly significantly and positively influences the satisfaction of the elderly.(3)Older people’s expectation significantly and negatively influences older people’s satisfaction.(4)Elderly expectations significantly and negatively affect the perceived quality of older adults.(5)Senior citizen satisfaction significantly and positively affects senior citizen subjective well-being. |
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