Xinyang City Taekwondo Training Institutions SWOT Analysis

In recent years,under the background of the national promotion of national fitness,national fitness and health have been constantly integrated.With the smooth holding of the 2008 Beijing Olympic Games,taekwondo projects into the sight of modern people in the mode of training institutions,Xinyang taekwondo training institutions have also developed in full swing.This paper uses SWOT analysis as the main research method to study Xinyang taekwondo training institutions,and gives the corresponding development strategy,in order to accurately reflect the current situation and the overall development level of the institutions,in order to play a positive role in the development of Xinyang taekwondo training institutions.Based on the analysis of the research results,the following conclusions are drawn:(1)Advantages of internal environment(S): the infrastructure is basically complete,96% institutions have professional floor mat;the training price is moderate,and the pricing range of single class is 30-40 yuan;employees are young and potential,operators are 30-35,and coaches are 18-23.(2)Disadvantages of internal environment of Xinyang Taekwondo training institution(W): the teaching content of Taekwondo training institution is relatively simple,mainly basic courses of competition and quality;traditional publicity methods,92% of institutions are mainly based on paper pages;the professional level of coaches is different;the relevant supporting mechanism is not perfect;the profit approach is few,and the course promotion examination is mainly used,supplemented by competition development activities;the structure of institutional students is unbalanced.(3)External environment opportunities of Xinyang Taekwondo Training Institution(O): policy support of sports industry;good national fitness atmosphere;development of "double reduction" after-school delayed service;advent of information age.(4)External environment threat(T): increased operating cost of taekwondo training institutions;competition in the same industry;other sports training shocks;low industry entry threshold;health and safety risks.The development strategy is as follows:(1)Growth strategy-(SO)combination analysis: enrich the course content,pay attention to improving the service quality;expand the audience group and explore new potential customers in the consumer market;enrich the product expression form;and improve the added value of products.(2)Multi-type strategy-(ST)combination analysis: rational allocation of human resources;improve the ability of coaches and operators;optimize the allocation of human resources,and encourage and support staff training and improvement.(3)Torsional Strategy-(WO)combination analysis: optimize publicity and promotion means,make full use of mass media to strengthen external image publicity;take the "double reduction" policy as an opportunity to improve the popularization of youth taekwondo programs through taekwondo projects on campus.(4)Defensive strategy-(WT)combination analysis:innovative curriculum system;graded customized product prices;customized more favorable training course packages;pay attention to corporate culture shaping,strengthen the alliance between the industry,and enhance the ability to resist external shocks;...