Research On The Improvement Of Marketing Strategy Of Chalk Education Application Among Universities

In 2020,the global outbreak of the new crown pneumonia epidemic has boosted the climax of the "Internet + Education" era.On February 27,2020,the General Office of the Ministry of Education issued the "Notice on Doing a Good Job in " Suspension of Classes and Non-stop Schools " in Elementary and Secondary Schools",which clearly stated that it must go all out to prevent epidemics and is committed to bringing necessary needs to the domestic student population.Home study guidance service to ensure that "no one can be left behind." The online education industry has had an unprecedented impact on traditional education.The era of an innovative education supply system that "everyone learns,can learn everywhere,and can learn all the time" has come.Chalk education is a technology-driven core,and has now become a well-known training institution in the field of public examination online education.However,how to further extend the user front,develop campus customer groups,seize the user high ground in advance,and seek in the vocational training industry Long-term stable development is a subject of high research value.This paper studies the current situation of the chalk education APP in the campus promotion of three universities in Jinan,aim at find out the problems on the campus promotion of the chalk education APP through the analysis of the current situation,and propose new promotion strategies for the promotion problems.This paper conducts a literature survey on the current research status of online education product marketing at home and abroad,summarizes the current status of campus marketing promotion of online education products through research,and analyzes the main business sectors and development status of the chalk education APP,and the user groups and users the attributes were clarified,and the plight of the development of chalk education APP was analyzed.This research also designed a questionnaire to investigate the current promotion effect of the Chalk Education APP in three universities in Jinan,and analyzed the problems and reasons of the APP’s current promotion on the campus market through statistical results.In response to the existing problems,new promotion strategies are designed and evaluated from social platform promotion,public relations promotion,self-media cooperation promotion,and offline event promotion.This article makes an innovative attempt on the marketing and promotion strategy of Chalk Education APP in college campuses in line with current college students’ learning and living habits,which can provide a feasible reference for the promotion of other online education APPs on campus.