Research On The Construction Of Service Influencing Factors System Of Guangzhou Large-scale Stadium Rental Enterprises

Large sports venues are sports venues and facilities built in a city to host large-scale sports events,which are mainly managed by institutions affiliated to the Sports Bureau.In March 2022,the General Office of the State Council issued ’ Opinions on Building a Higher Level of Public Service System for National Fitness ’,proposing to promote the transformation of fitness facilities such as large-scale comprehensive stadiums from serving large-scale competitive events to serving people ’s daily fitness.In order to better meet the diverse sports needs of the masses and give full play to the value of venues resources,many large stadiums management units in Guangzhou have introduced leasing enterprises,relying on social resources to enrich the service industry of venues and improve the service level of venues.Based on the above situation,this paper studies the service influencing factors of Guangzhou large sports venues leasing enterprises,hoping to promote Guangzhou large sports venues leasing enterprises to better serve the national fitness and realize the value of venues resources,and then provide reference for improving the service ability of large sports venues leasing enterprises in China.Using literature,survey,Delphi method,analytic hierarchy process,case study and other methods,using service quality evaluation theory and system management theory,this paper studies the service influencing factors of Guangzhou large-scale stadium leasing enterprises.This paper constructs a system of influencing factors for the service of large-scale sports venues leasing enterprises in Guangzhou,covering four factors : sports venue platform,enterprise service ability,legal system management and consumer environment.It is further refined into nine indicators in the second level,and 22 indicators are used to describe it in detail.Among them,the most important influencing factor in the first level is the enterprise service ability,the most important influencing factor in the second level is the service supply,and the top ten influencing factors in the index layer are service type,safety,service time,sports expertise,national policy,service price,versatility,publicity and marketing,consumption ability,and transportation convenience.The study selected the YG Tennis Club of Guangzhou T large stadiums and gymnasiums as a case study to further verify the service influencing factor system of Guangzhou large stadiums and gymnasiums leasing enterprises.Through the development of service evaluation table,evaluation table test,evaluation table distribution and recovery,the score of YG tennis club service was obtained.The research shows that the indicators that have a greater impact on the club ’s services include service supply,venue facilities and income.Through research,found that YG tennis club service in the presence of service time is uncertain,affected by weather factors and venues official activities,tennis venue facilities intelligent degree is not high,the club lack of intelligent training equipment and membership membership course price is high,consumer motivation.In view of the above problems,the research puts forward suggestions for building a wind and rain tennis court,purchasing intelligent equipment and developing low-cost introductory courses to improve the service level of the club.At the same time,it shows that the validity of the service influencing factor system of Guangzhou large sports venues leasing enterprises has certain reliability.