Research On The Influence Of Pan-entertainment Trend Of Thought On College Students’ Mainstream Ideological Identity And Countermeasures

With the advancement of globalization,various social trends have invaded people’s way of thinking and behavior through different channels and ways.As one of the current popular social trends,the pan-entertainment trend of thought has penetrated into people’s daily lives with the spirit of "entertainment first",subverting people’s traditional concepts of politics,history,aesthetics,consumption,etc.,and the shallow,vulgar,fragmented and emotional entertainment illusion has disintegrated people’s ideals and beliefs,causing a serious impact on China’s mainstream ideological identity.As the new youth generation,college students are the first to bear the brunt and are the key targets of various social trends.Therefore,college students whose ideology is not yet clear and stable are more likely to be invaded by panentertainment trends and fall into the trap of "pan-entertainment".In order to strengthen the ideal beliefs of college students,enhance their identification with the mainstream ideology,and cultivate new socialist generation with ideals,beliefs,responsibilities and responsibilities,it is necessary to conduct thorough research and analysis on the pan-entertainment trend,observe and find out the specific influence of the pan-entertainment trend on the mainstream ideological identification of college students and put forward corresponding countermeasure suggestions.Based on the basic concepts of pan-entertainment and mainstream ideological identity,this paper firstly discusses the internal logic of the impact of panentertainment on mainstream ideological identity from a theoretical point of view,then obtains data through questionnaire research to find out the problems of mainstream ideological identity of college students under the pan-entertainment trend and explore the reasons behind it from an empirical point of view.The analysis concludes that the pan-entertainment ideology is spreading at the social level through the compelling nature of entertainment.Firstly,through the creation of entertainment discourse and entertainment landscape to conceal the ideology carried by the panentertainment trend,and then through catering to people’s entertainment psychology,uniting digital capital and coupling pluralistic values to restrict the spread and development of mainstream ideology,thus realizing the obscuring of mainstream ideology and disintegrating people’s identification with mainstream ideology.In addition,the questionnaire data shows that college students have more correct cognition of pan-entertainment ideology,and the overall recognition of mainstream ideology is also higher,but there are still some problems,that is,some college students have indifferent recognition of mainstream ideology,there are deviation of knowledge and action,false recognition,and the effectiveness of mainstream ideology education in colleges and universities is poor.The reasons are mainly five factors: one is the main level: the alienation of college students’ entertainment demand;two is the object level: the weakening of mainstream ideology’s communication power;three is the school level: the formalization of mainstream ideology education in colleges and universities;four is the international environment level: the strengthening of Western ideology’s permeability;five is the social environment level: the disorderly production of online media entertainment.Combining the above internal logic and existing problems,this paper tries to explore the countermeasures to enhance the mainstream ideological identity of college students under the trend of pan-entertainment from college students’ personal to national,social and college aspects.It mainly includes: on the premise of clarifying the enhancement mechanism of mainstream ideological identity of college students,improving entertainment media literacy,correcting the attitude of mainstream ideological identity of college students;improving dialogue mechanism,strengthening the ideological leadership of mainstream ideology;correcting the bad entertainment culture,creating a good atmosphere of mainstream ideological identity;optimizing the ideological education work,and building the front position of ideological work in colleges and universities.