Combining Public Affairs With Private Affairs: The Expansion Of Social Capital And The Formation Mechanism Of Market Community

Under the social background of deepening market reform and developed scientific and technological information,the local market has also ushered in new opportunities for development.However,modernization,marketization and other factors severely impact the local society,and give rise to a series of social problems,affecting the practice process of rural revitalization strategy.Therefore,the specific analysis and empirical research of various problems in the local market economy,as well as the good local social order,need to be put on the agenda.Therefore,this paper will combine the market practice of R county,and try to examine the local social structure and social relationship network from the perspective of social capital theory,as well as the participation behavior of the basic market and the public interpretation of social capital and the generation of local social order.First,expounds the basic practice of market elements and the analysis of the composition of social capital are expounded.Tracing back to the source,R County once had the market basis of inadequate and unbalanced development,and the social structure formed the traditional basis of clan dependence and blood and family trust.With the improvement of market opening degree,the deepening of professional division of labor,and the increasing degree of local people’s participation in the market,the traditional foundation is gradually weakened,and the rationality of market economy is becoming more and more significant,after entering the post-rural society.Therefore,the stock of social capital in transformed rural areas is declining,which is mainly subject to endogenous factors such as local social structure and market participation level.Social publicity is also in the situation of digestion,mainly manifested in the lack of public spirit and the division of public space.Then,the action logic of social communication and the construction mechanism of social capital are analyzed.First,the interaction and integration of multiple action subjects can promote the achievement of market transaction behavior,and rural social capital can become the "third hand" of resource allocation.In addition,tool-based relationship rationally aims to enhance relationship resources to realize its own interests;value-based relationship rationally creates common relationships to consolidate relationship resources.Second,the expansion direction of social capital.At the macro level,the rural social capital is constructed beyond nationality and regional;at the middle level,different relationship patterns are formed to improve the depth of market participation of professional groups to optimize the social relationship network structure;at the micro level,the individual actions promote the individual result,which can enhance the individual social capital investment ability to build a broader social relationship network.Finally,explore the formation of market community and the derivative mechanism of local social order.Rural social capital in the market practice and social communication formed by the more breadth and depth of trust and both economic and social reciprocity,germinal social consensus,establish common feelings and values and internalized into norms,to stimulate local people mutual help,mutual benefit,encourage communication community of spontaneous generation.Thus,in this process,rural social capital develops the market publicity,and can use leading enterprises and cooperatives and other market organizations in the public field of transaction and communication to realize the agglomeration and symbiosis of production factors,break through the limitation of time and space,build a more open market community,and finally derive the local social order.The research found that: first,driven by the dynamic mechanism of social capital as resource allocation,it follows the principle of relationship rationality and expands heterogeneous social capital in market practice.Second,in the public domain of reality and virtual public space,based on the aggregation of various organizational elements,the interaction and communication of members are enhanced,and the publicity of the market is generated,that is,"public" based on "private" is generated,and the market community is generated.Third,through the dialogue mechanism of market practice and social interaction,cultivate a new type of trust and reciprocity,reach social consensus,promote the local people to build a highly heterogeneous market community,and finally make the spontaneous generation of local social order.