Research On Marketing Strategy Of Parent-child Tourism Products In The New Media Era

With the improvement of People’s living standard and the change of tourism concept,parent-child tourism has gradually become one of the themes of today’s tourism market.How to make effective marketing strategies in the new media era and inject new vitality into the parent-child tourism market has become an important research topic.The purpose of this study is to explore the parent-child tourism marketing strategy in the new media era,and to analyze the application effect of the new media marketing strategy in the parent-child tourism based on the case of Shenzhen City,to provide reference for parent-child tourism enterprises to formulate more effective marketing strategies.In this paper,the literature analysis and empirical study of the combination of research.First of all,through the literature analysis of parent-child tourism and development trends,and explore the new media marketing strategy in the application of parent-child tourism effect.Secondly,select some parent-child tourism experience customers in Shenzhen to study,from which the conclusions and implications of the study.The conclusion of this study is:in the new media era,parent-child tourism products should make full use of new media platform for multi-angle,multi-level marketing,to enhance brand awareness and influence;Using personalized services and innovative marketing activities to enhance customer perception and experience,build parent-child tourism platform,broaden the tourism marketing channels.The paper also puts forward some suggestions on the application of new media marketing strategy in parent-child tourism,which provides new ideas and methods for the marketing strategy of parent-child tourism products.In the future,parent-child tourism market will further develop,new media will be updated,parent-child tourism products need to continue to innovate marketing strategies to adapt to the changes in market development.