Research On Demand Matching Strategy Of Table Tennis Broadcast Audience

With the development of information technology and the progress of science and technology,information products have gradually shown a trend of overcapacity.The audience has become an important resource for information producers to compete for,and the main position of the audience has been greatly improved.Compared with other projects,the existing table tennis event broadcasting technology lags behind slightly.In this context,in order to retain users,it is the key to package the event broadcast according to the needs of the audience to increase the viewing of the event.Therefore,it is a necessary way to promote the commercial development of table tennis and expand its influence to explore the real needs of the audience of table tennis events and optimize the packaging of the events according to the needs.This study takes the broadcasting of large-scale table tennis events as the research object,and uses the methods of literature,questionnaire and experiment to investigate and analyze the audience demand of table tennis events broadcasting and the satisfaction degree of audience demand of existing table tennis events broadcasting.After that,it analyzes and studies the existing table tennis tournament broadcast from three aspects : lens presentation,graphic subtitles and commentary.Then,according to the needs of the audience,the existing event broadcast is re-created,and the audience ’s feelings after watching the re-creation video are obtained through experiments and interviews.Finally,some suggestions are put forward for the presentation of table tennis broadcasting,in order to provide theoretical and practical basis for table tennis broadcasting,table tennis commercial development and table tennis promotion.The results show that :1.There are four major needs for the existing audience to watch the broadcast of table tennis events,and the size of their needs is entertainment stimulation,aesthetic pursuit,knowledge motivation and social interaction.The degree of satisfaction is followed by aesthetic pursuit,knowledge incentive,entertainment stimulation and social interaction.The overall needs of the audience and the needs of all dimensions have not been fully met.2.Lens presentation to meet the aesthetic pursuit of the audience,entertainment stimulation needs;image caption to meet the audience ’s knowledge incentive needs;commentary comments meet the needs of the audience for knowledge motivation and entertainment stimulation.3.The adjustment of the second clip video to the round perspective,graphic subtitles and commentary comments can enhance the satisfaction of the audience’s aesthetic pursuit,entertainment stimulation and knowledge incentive dimensions.Round broadcast perspective affects the aesthetic pursuit of the audience;detailed and comprehensive graphic subtitles with subtitles to enhance the audience’s knowledge incentive needs to meet;the satisfaction of entertainment stimulation and social interaction needs mainly depends on the event itself.