NBA League Culture And Survival Path Study

The culture of basketball league is the bond that sustains the stable development of the league,and is also an important support to promote the high-quality development of basketball.nba league,as the world’s most competitive,most influential and most successful commercialized basketball league,has a rich and profound league culture,which plays a vital role in the successful development of nba league,and is also a typical representative symbol of the world’s professional basketball league culture.Therefore,exploring the NBA league culture provides positive reference for the construction of CBA league culture in China.At the same time,the Outline for the Construction of a Strong Sports Country and related policy documents have made important instructions and requirements for promoting the prosperous development of China’s sports culture.Based on this,this paper uses research methods such as the literature method,historical analysis method and expert interview method to study the NBA league culture and the generation path,to sort out the development history of the NBA league,analyze the cultural characteristics of the NBA league culture,and to The research method of the NBA league culture and generation path is used to analyze the development history of the NBA league,analyze the cultural characteristics of the NBA league culture,and explore its generation path in order to provide a mirror value for the CBA league culture in China.The following conclusions are drawn from the study:(1)from the perspective of the league,basketball has experienced three periods of development,namely,NBL,BAA and NBA,and through continuous improvement in each period,the NBA league,which is now relatively mature and complete,has been formed;(2)the NBA league culture has five characteristics of competitiveness,entertainment,internationality,inclusiveness and symbolism;(3)(3)The competitiveness of NBA league culture is determined by the essential core of professional sports,entertainment is forged by the service concept of fans first,international is promoted by the development goal of going global,inclusiveness is nurtured by the national background of immigrant culture,and symbolic is created by the careful cultivation of the tournament brand;(4)The following experiences are proposed for the cultural construction of CBA league: promote the humanistic care of the league,cultivate the league’s social(4)The following lessons are proposed for the cultural construction of CBA league: promote humanistic care of the league and cultivate social responsibility of the league;innovate cultural communication methods to improve the league’s global influence;strengthen fan-player interaction to realize the popularization of league culture;enhance the league’s star-making ability to create iconic tournament brands.Based on the conclusions,the following recommendations are made:(1)the league culture construction should further improve and enrich its brand image and cultural connotation,and adhere to the integration of sportsmanship and social responsibility awareness;(2)the league culture construction should continue to deepen the globalization strategy,expand overseas markets,and enhance international influence;(3)continue to enhance player influence,establish a positive league image,and spread the core values and positive energy of basketball for fans values and positive energy.