The Research On Ice And Snow Tourism Experience From The Perspective Of Service Scenarios Takes Taiyuan City As An Example

Promoting the high-quality growth of ice and snow tourism is a practical way to accelerate the development of modernizing in the Chinese style,a logical decision to establish a new development pattern,and a prerequisite for creating a new situation of sports power.In the era of experience economies,tourism experience has become one of the most important contents and hot spots of tourism research.With the growing expansion of ice and snow tourism in China,it is important to choose how to enhance tourists’ ice and snow tourism experiences and willingness to revisit.People’s demand for consumption gradually becomes emotional,and the role of various elements in the scenario becomes more and more important.Therefore,this study takes ice and snow tourism as the research vein,adopts a combination of qualitative and quantitative research methods to study the relationship between service scene theory,tourism experience,and willingness to revisit,explores the influence of a service scene on tourism experience,proposes a research hypothesis model of the relationship between service scene theory,tourism experience,and willingness to revisit,and tries to test the authenticity of this relationship and the regularity shown through the study.First,the essence of service scene theory and tourism experience are examined through qualitative coding of each event,the service scene theory and the main dimensions of the tourism experience are refined,the theoretical model framework is constructed,and the questionnaire is arranged according to the theoretical framework.There have been 360 questionnaires and 347 valid samples in the questionnaire.I utilized SPSS software to analyze the effective samples for reliability,validity testing,correlation analysis,and other purposes.Second,the AMOS software is used to construct a structural equation model so as to empirically estimate the research hypothesis and mediating effect.Finally,the findings follow:1.The ice and snow landscape is an important precursor factor for improving the ice and snow tourism experience.2.Travel companions are the catalyst for awakening the experience of snow and ice activities.3.Economic considerations are an important guarantee for driving on ice and snow.4.Ski facilities are a direct requirement for improving ice and snow skills.5.The key link between service scenarios and willingness to revisit is activity experience.Accordingly,the following recommendations are required for the sustainable development of ice and snow tourism in Taiyuan.: Create multi-level ice and snow scenes to enhance the attractiveness of the ice and snow landscape,compete appropriately in visitor interaction,and guide visitors to actively and directly interact.promote scenic linkages and joint skating packages to improve the supply of ice and snow tourism;construct intelligent service terminals to build a new mechanism for visitors to experience online and offline.