| With the proportion of sports courses gradually increased,China’s sports training industry ushered in a new look.According to 2021 Sports School and Sports Industry Analysis Report,by 2020,the total scale of China’s sports training industry is close to 200 billion yuan,of which youth training accounts for about 60%.Under the influence of the "double reduction" policy,the sports training circuit is very hot.At present,there are 660,000 sports training related enterprises in our country.Swimming is a basic,comprehensive and safe sport,and its main participants are teenagers.Young people usually participate in swimming training with different purposes and wishes.However,some young people who participate in swimming training have a strong interest in swimming,while others are influenced by the people around them,such as family,friends and teachers.Teenagers who are interest-oriented tend to keep swimming continuously,while those who are influenced by the crowd around them tend to keep swimming less consistently.The current domestic research on youth swimming participation can be basically divided into two categories: the first type focuses on the training of swimming reserve talents,and studies to improve athletic performance and performance through different training methods,which is more inclined to competitive sports;The other is to start from swimming training institutions,study the problems in the industry and provide corresponding strategies,and tend to market research.In the process of teenagers’ participation in swimming training,many factors will have an impact on teenagers’ participation in swimming training.Through studying the influencing factors of teenagers’ participation intention,more targeted and accurate improvement suggestions can be obtained.Based on the theory of planned behavior,this paper constructs a model of influencing factors of teenagers’ participation in swimming training from three dimensions: behavior attitude,subjective norm and perceived behavior control.This paper discusses the behavior intention and influencing factors of swimming training of young people in Linfen City.Questionnaire survey method was adopted,which included the measurement of variables such as teenagers’ attitude towards swimming training,how subjective norms affect teenagers’ choice,self-assessment and behavioral intention under the control of perceived behavior.By using structural equation model and factor analysis,the hypothesis relation of planned behavior theory is tested.The results show that teenagers’ intention to participate in swimming training is significantly affected by their behavioral attitude;The model of planned behavior theory can explain teenagers’ intention to participate in swimming training effectively.Behavioral intention plays a mediating role among behavioral attitude,subjective norm,perceived behavioral control and participatory behavior.Based on the unique urban conditions and resources of this study area,the study and analysis of it as a typical case will not only enrich and deepen the related research of swimming training,but also provide a valuable reference for the further development of swimming training industry in northern China.This study takes the theory of planned behavior as the theoretical framework,and on the basis of clarifying the influencing factors of teenagers’ behavioral intention to participate in swimming training,combined with the empirical test results,puts forward reasonable suggestions for the swimming training industry:1.Focus on the innovation of swimming training courses to attract the interest of teenagers;2.Pay attention to media publicity and establish social support system for teenagers;3.Strengthen the industry norms of swimming training and create a good participation atmosphere for teenagers;4.Promote the implementation of intelligent transformation and activate the internal demand of swimming venues. |
