The Use Of Sports Media In Tibet

During the process of filming the graduation project documentary "Tibet and Chess",I noticed the unique dissemination and development of Tibetan chess as a ethnic movement.In order to gain a deeper understanding of the specific situation in ethnic minority areas,strengthen ethnic unity,and help solidify the awareness of the Chinese national community through correct sports dissemination,research has been conducted on the unique use of sports communication media in Tibet,a minority region.Based on the era background of media integration,this study explores the media usage of sports communication in Tibet,delves into the communication situation in ethnic minority areas through semi-structured interviews,establishes a path to communication with ethnic minorities,collects the media usage of various dimensions of sports communication in Tibet under the background of media integration,analyzes the characteristics and causes of media usage in sports communication in Tibet,and summarizes communication methods suitable for ethnic minority areas,Integrate the socialist core values into the content of sports communication,enhance cultural identity,select the most effective communication mode,and help ethnic minorities establish the sense of ethnic community.The research carried out semi-structured in-depth interviews with the people in Tibet based on the snowball sampling principle,used the Grounded theory to code the interview results in three levels,and combined with Jensen’s understanding of media integration to draw research conclusions.