Analysis Of The Current Situation And Research Hotspots Of Network Public Opinion Research In China

With the development and popularization of Internet technology,the network has become a "necessity" for people’s survival.In the network society,different social groups and different classes of people can theorize and discuss the same problems,reflecting the public’s cognition,attitude and emotional tendency to a public event,and network public opinion is also generated.Nowadays,in the information age,the number of Internet users in China is constantly rising,and the influence of Internet public opinion is constantly increasing,and the study of network public opinion is conducive to grasping the public opinion situation,correctly guiding public opinion,and alleviating the crisis of trust caused by public events.In order to objectively and accurately sort out and analyze the current situation and hot spots of network public opinion research in China,this paper collects 2683 research literature related to network public opinion published by core journals in CNKI database,uses bibliometric method to visually analyze the literature through Cite Space visualization tool,systematically and comprehensively sorts out and summarizes the annual publication volume,publishing agency,core authors,high-frequency words,keywords and mutant words,and obtains the hot spots and research trends of China’s network public opinion research,and the conclusion is as follows:The research on network public opinion in China began in 2005,the overall number of articles showed a slow rise-rapid rise-steady development trend,and Journal of Intelligence have the richest research results,and the research time is significantly earlier than other journals.In addition,the influence of colleges and universities on the research of network public opinion should not be underestimated.It is concluded that a relatively stable core author group has initially formed in the field of network public opinion research in China,which has played a positive role in promoting the development of Internet public opinion research.Through the word frequency analysis of high-frequency words and the drawing of high-frequency keyword time zone charts,the research themes were clustered and analyzed,and five research hotspots of Internet public opinion in China were explored: Internet public opinion research in universities,Internet public opinion sentiment analysis,network public opinion monitoring,network public opinion transmission and Internet public opinion governance,and the changes of research content were discussed on these research hotspots.Finally,through the detection of mutant words,the frontier of China’s network public opinion research in the field of network public opinion governance and network public opinion sentiment analysis was determined.In general,this study takes bibliometrics as the theoretical basis,summarizes the research results of previous scholars on network public opinion,explores the development law of network public opinion research,explores its research hotspots and frontiers,reveals the existing problems in China’s network public opinion research at this stage,and makes suggestions and thoughts on future research,which enriches the research results of network public opinion in China and provides support for future academic innovation.