Research On Urban Space Media And Urban Image Communication

Space has been regarded as a single,stationary fixed container.When scholars such as Lefebvre introduced it into "social relationships," it triggered a "spatial turn" in research.Space has transformed from a marginal concept to an important product of society,reflecting various complex relationships between humans and society.In the ontology of communication studies,media is an intermediary carrier,which is not only a material tool for disseminating information,but also a reflection of various social communication relationships.With the introduction of a spatial perspective in communication studies,scholars have continuously broken down the barriers of spatial theory.Some scholars believe that "space is also a medium" and has become an important force in constructing reality.Afterwards,the study of spatial media has become a hot topic in communication studies,and the relationship between space and media has gained new interpretations from its connotation to extension.As urbanization rises,various spaces of different meanings have emerged in cities,including public spaces such as public places,residences,and architectural complexes,as well as commercial spaces such as commercial districts,hotels,and cafes.This has also given rise to the rise of "urban spatial media" in communication studies.The medialization of urban space believes that urban space,as a generalized material intermediary,represents the spatial imagination that exists in the virtual world and reshapes the meaning construction of virtual media on physical space.Through the research path of urban spatial media,the relationship between urban space and various media has been reshaped.When the media is highly embedded in society,it triggers the thinking of network society and location media on urban communication in media geography.The highly mediated space triggers the highly embedded physical space and virtual space in cities.The research of urban space also breeds new possibilities.The urban image is an important image of a city’s development,highlighting the media attributes and spatial imagination of the city as a tangible space.Through the physical intermediary of urban media development,different "urban experiences" have been updated through different media,and public images of different cities have also been shaped.In the future,the study of urban spatial media and urban image will become an important issue for future cities.With the refinement and deepening of urban space in recent years,a new type of urban space is quietly emerging and constantly expanding-luxury flash stores.Luxury flash stores are not only a physical entity of the city,but also the possibility of interacting with various symbols and meanings in the physical space.They have also spread to virtual networks as a topic of social media trends,using digital traces to influence the interaction of various urban spaces in the virtual world,Finally,construct the relationship between virtual geography and urban imagery.Therefore,this article introduces the study of urban spatial media and urban image,based on the object of luxury flash stores.By using research methods such as observation,interview,and text analysis,the article explores the tension between urban spatial media and urban image through the interaction between spatial theory and urban image.Research has found that luxury pop-up stores,as a form of physical space embedded in the path of urban spatial media,have triggered the production of urban imagery formed by physical and virtual spaces,shaping new urban spatial imagination.As a link in the urban space,luxury pop-up stores are not only embedded in various symbols of the urban public space,but also integrate into the urban texture by using their own symbolic symbols to form a fusion with the local urban cultural buildings and symbols.At the same time,they complete the symbol display through the virtual presentation of the media.Finally,through the virtual communication of the "media rambler",they reshape the new image of consumer space,Enrich the imaginative path of various cultural interactions in the city.For cities,the spatial media dissemination model based on luxury pop-up stores has shortcomings,such as the narrowing of public spaces due to individual consumer satisfaction.But for cities,they should use different spatial media to integrate and construct,shining new vitality into the city.