Research On Image Creation And Communication Effect Of Bing Dwen Dwen From The Perspective Of Cross-cultural Communication

With At the 2022 Beijing Winter Olympics,the mascot Bing dwendwenn became the international "top" during the Olympic Games.The cross-cultural dissemination of such phenomenal cultural products provides an excellent research model for China,which urgently needs to establish a good international reputation and international influence.This research mainly explores the image creation and communication effect of ice piers through cross-cultural perspectives.In the image creation of Bingdwendwen,the creation team can use the good international foundation of panda diplomacy from an international perspective,use the natural platform of cross-cultural communication of the Olympic Games,use internationally recognized similarity symbols,and integrate Chinese cultural characteristics from the perspective of "he and me" to create the cross-cultural communication symbol of Bing dwendwen.Based on the above analysis,this study points out that in order to achieve the effect of cross-cultural communication,it is necessary to establish cross-cultural empathy communication cognition.Break the double barriers of cultural and language communication,open up communication channels,use streaming media platforms and social platforms,keep up with hot spots,and establish China’s image as amiable,lovely and respectable in the world.Using online and offline linkage,using neutral other communication perspective,using personalized packaging,collective wisdom and efforts,stably output excellent works,innovate and create,and make products that the public likes to see.