Practical Research On Task-driven Teaching Method In The Course Of "Marketing Foundation" In Secondary Vocational School

Accelerating the modernization of vocational education to better support the sustainable and healthy development of China ’s economy and society,the document clarifies the important position of vocational education in the education system,and implements the development plan of vigorously promoting vocational education.With the development of economy and society,the society ’s demand for talents is not a single skilled talent,but a high-quality talent with comprehensive ability.As a compulsory course for secondary vocational finance and commerce,’ marketing foundation ’ is of great significance for training social marketing personnel.At present,the basic course of marketing mainly adopts the traditional teaching method.Students passively accept knowledge and gradually lose interest in classroom teaching.Students ’ mastery of knowledge is at a shallow level.The teaching method lacks the cultivation of students ’ judgment and logical thinking ability.On the whole,the teaching method is not conducive to the cultivation of students ’ comprehensive ability.Task-driven teaching method adopts the mode of task + teaching to carry out teaching.Students complete teaching tasks under the guidance of teachers and master professional knowledge and skills.The task +teaching mode is adopted to change the traditional teacher-centered classroom teaching mode.Multimedia,teamwork and other teaching methods are comprehensively used to enhance students ’ enthusiasm for classroom learning and improve students ’ comprehensive ability of logical thinking,teamwork and independent inquiry.This paper first investigates and analyzes the current situation of task-driven teaching in secondary vocational schools,and clarifies the current problems in marketing teaching in secondary vocational schools.Then,it designs and practices the teaching of marketing courses from the practical level.Finally,it analyzes the students ’ feedback on the teaching effect and reflects on the improvement strategy of task-driven teaching methods.The first part : mainly from the research background and research significance to clarify the main reasons for their own research problems,and then from the domestic and foreign research status,clear the main direction of domestic and foreign research and their own research needs to pay attention to what problems,and then clear their own research content and research methods,determine the technical route of the research,and then carry out practical research.The second part :mainly analyzes the related concepts and theoretical basis,and provides the support for the writing of the article.The third part : mainly for the current task driven teaching method in secondary vocational marketing teaching present situation analysis,find out the current task driven teaching method in secondary vocational marketing teaching problems.The fourth part : starting from the actual situation,combined with literature research,summed up the task-driven design principles and design elements.The fifth part : combined with the above analysis,the teaching design and teaching practice,the teaching practice preparation part is mainly divided into three parts : before class,in class and after class.The sixth part : after the practice teaching,the students are surveyed by questionnaire,and the results of the teaching practice are analyzed to find out the problems to improve the teaching design.The seventh part : summary and prospect,find out the shortcomings of this practical application research,and look forward to the improvement of future teaching practice.