Research On The Path Of College Network Ideological And Political Education From The Perspective Of "Microblog, WeChat, Microvideo And MobileClient"

The construction of the Internet in China is becoming more and more perfect,the use of the Internet is becoming more and more diversified,and the use of mobile terminals such as mobile phones and tablets by college students is becoming more and more common.The connection between Internet technology and ideological and political education in colleges and universities is becoming increasingly close.The ideological and political education on the Internet plays an absolutely important role in the ideological and political work in colleges and universities.The emerging network media and social software represented by the "Microblog,WeChat,Microvideo and MobileClient" have the characteristics of real-time and interactivity,and have important value implications in the process of ideological and political education in colleges and universities.They play an active role in enriching educational content,expanding educational resources,innovating educational forms,and promoting communication between education subjects and objects,but at the same time,they also bring new problems,The network ideological and political education in colleges and universities is facing many difficulties.Therefore,it is necessary to study the causes of the problems from both theoretical and practical perspectives,better grasp the development opportunities,explore new measures of online ideological and political education that can meet the requirements of the times,effectively improve the effectiveness of online ideological and political education in colleges and universities,and promote the all-round development and healthy growth of students.The paper is mainly divided into four parts: introduction,overview of college network ideological and political education from the perspective of "Microblog,WeChat,Microvideo and MobileClient",analysis of the current situation of college network ideological and political education from the perspective of "Microblog,WeChat,Microvideo and MobileClient" and its improvement path.The first part introduces the purpose and significance of the research,and puts forward the research contents,research methods and innovation points of the paper on the basis of consulting the research results at home and abroad.The second part is an overview of college network ideological and political education from the perspective of "Microblog,WeChat,Microvideo and MobileClient",which summarizes and summarizes the core concepts of the paper,takes the relevant theories of Marxism,ideological and political education and communication as the theoretical basis of the paper,and explores the characteristics of college network ideological and political education from the perspective of "Microblog,WeChat,Microvideo and MobileClient" and the relationship between them.The third part is the analysis of the current situation of online ideological and political education in colleges and universities from the perspective of "Microblog,WeChat,Microvideo and MobileClient".The method of questionnaire survey and individual interview is used to deeply understand the current situation of online ideological and political education in colleges and universities with "Microblog,WeChat,Microvideo and MobileClient" as the core.After analyzing the survey results,the paper puts forward the dilemma and cause analysis of online ideological and political education in colleges and universities from the perspective of "Microblog,WeChat,Microvideo and MobileClient".In the fourth part,from the perspective of "Microblog,WeChat,Microvideo and MobileClient",the improvement path of network ideological and political education in colleges and universities proposes to strengthen the construction of the main body of education through enhancing the ideological awareness of the working team,strengthening the technical training of the working team,and building a professional student team;Improve the network literacy of educational objects by strengthening the guidance of mainstream values,increasing the supply of high-quality network information,and improving the ability of network information screening;We should strengthen the construction of the education subject team by enhancing the ideological awareness of the work team,strengthening the technical training of the work team,and creating a professional student team;By strengthening the guidance of mainstream values,increasing the supply of high-quality online information,and improving the ability to screen online information,we can enhance the network literacy of educational objects;Integrate educational resources through three aspects:establishing a collaborative linkage mechanism,improving evaluation and feedback mechanisms,and improving reward and incentive mechanisms;And starting from two aspects of macro social environment and micro campus environment,we propose a path to optimize the network environment,helping universities to vigorously develop network ideological and political education work with the "Microblog,WeChat,Microvideo and MobileClient" as the core,and enter a new stage.