| At present,the number of sports traveling enthusiasts increases on a large scale in our country,and the travel ways of sports traveling enthusiasts is changing constantly due to the development of modern technology,and the continuous integration of modern digital-wise technology and the sports tourism industry has promoted the development of our digital-wise sports traveling industry.As the main trend of the future development of sports tourism,the integration of sports tourism and digital technology has attracted the attention of all walks of life.Promoting digital sports tourism industry in Guilin,a famous city with mountains and rivers,will be conducive to the transformation,modernization and sustainable development of sports tourism in Guilin.Guilin is rich in sports tourism resources,abundant water resources,ecological barriers,distinct cultural characteristics,huge development potential,and still has a very good prospect in the future for a long time.Digitalized sports tourism industry is a kind of advanced tourism industry form,which is a new industry grafted with digitalized technology.Digitalized sports tourism industry uses modern digitalized technology to develop local sports tourism industry,so as to make the development of local sports tourism industry more standardized,so as to promote the in-depth development of regional economy.However,as development of digitalized sports tourism industry in our country is still in its initial stage,and affected by such factors as backward science and technology,lack of talents and blocked transportation,the sports tourism industry in Guilin city lags behind at present,lacking professional talents,dispersive sports tourism resources,insufficient depth of sports tourism resources development and lack of digitalized facilities.It affects the development of Guilin sports tourism industry.In this paper,by using the method of literature and expert interview,the integrated development of Guilin sports tourism industry and digital intelligence technology is combed,and questionnaire survey and field investigation are used to investigate the digital intelligence of Guilin sports tourism industry,which provides data support for this paper.The application of industry integration theory,experience economy theory and sustainable development theory provides the theoretical basis for the intelligent development of sports tourism in Guilin.SWOT-AHP model analysis is used to make a quantitative analysis of the intelligent development of the number of sports tourism in Guilin.Firstly,SWOT analysis is used to analyze the four parts of the intelligent development of the number of sports tourism in Guilin.They are: internal advantages(rich natural and cultural sports tourism resources,good geographical location and transportation conditions,profound tourism deposits,digital intelligence foundation for the development of sports tourism),internal disadvantages(lack of professional talents of digital intelligence of sports tourism,scattered sports tourism resources,insufficient depth of development of sports tourism resources,insufficient facilities of digital intelligence of sports tourism),external opportunities(The national and local policy support of digital intelligent sports tourism,the sustainable development of sports tourism led by digital intelligent technology,the era of sports tourism experience economy,the establishment of digital intelligent center system in Guilin,external challenges(insufficient promotion of sports tourism in Guilin,fierce competition in similar sports tourism market,environmental damage of sports tourism resources development in Guilin,people’s cognition of sports tourism Not high).Then,the analytic hierarchy process(AHP)is used to quantify the analysis results and position the development strategy of sports tourism in Guilin.The results show that,through the calculation of strategic azimuth Angle and strategic strength,the internal advantage(S)and external opportunity(O)of the intelligent development of sports tourism in Guilin city is the largest proportion,SO’s pioneering strategy as the development strategy.Aiming at the core problems,this paper explores the development strategy of the intelligent development of the number of sports tourism in Guilin,demonstrates and analyzes the feasibility of the intelligent development of the number of sports tourism in Guilin from the aspects of the resource situation of sports tourism in Guilin,the policy opportunity and the environment of sports tourism,so as to promote its healthy and lasting development.Based on the actual situation of the development of intelligent sports tourism in Guilin,the paper puts forward the following strategies:(1)The promotion and optimization of intelligent sports tourism platform in Guilin;(2)Strengthen the improvement of Guilin sports tourism number intelligent facilities;(3)The security guarantee of the intelligent number of sports tourism in Guilin;(4)O2O model meets the consumption demand of sports tourism in Guilin;(5)Establish Guilin sports tourism industry number intelligent organization. |
