Research On Tourism Activation Of Ethnic Traditional Sports Culture In Southeast Guizhouo

Ethnic traditional sports culture is a treasure of Chinese national culture and an important component of the cause of building a strong sports nation.The national economy promotes the rapid and healthy development of cultural soft power,and national and local autonomy focuses more on the construction of traditional ethnic sports culture.The traditional ethnic sports in the southeastern region of Guizhou are rich and colorful,rich in local characteristics,and the tourism industry is mature.Following the "tourism+" model,we will promote tourism development,deeply tap into local characteristic resources,and create new forms of tourism.With the development of social economy,natural environment,and the impact of regional changes,the protection and inheritance of traditional ethnic sports in the southeastern Guizhou region are facing severe challenges.As a characteristic content on the creative development path of tourism,traditional ethnic sports culture has the advantage of being innovative and innovative in its activation and development.Based on this,taking the tourism activation of traditional ethnic sports culture in southeastern Guizhou as the research object,this study investigates and studies the development of tourism activation of ethnic traditional sports culture in southeastern Guizhou using literature review,interview,and field investigation methods.By combining theory and empirical analysis,the current situation of tourism activation is explored and its existing problems are analyzed,Provide development ideas and reference paths for the reasonable protection and inheritance of ethnic traditional sports culture in the southeastern region of Guizhou,as well as the deep integration and development of cultural,sports,and tourism.Research has found that there is sufficient theoretical support and development impetus for the study of tourism activation of ethnic traditional sports culture in the southeastern Guizhou region;The traditional ethnic sports and cultural resources in southeastern Guizhou are abundant,and there is a good tourism activation environment.The development of tourism activation has a certain foundation in policy support,activation content,activation methods,and activation modes;The revitalization development of ethnic traditional sports tourism in the southeastern region of Guizhou faces problems such as incomplete policies and regulations for tourism activation,lack of innovation in tourism activation methods and means,lack of professional talents for tourism activation,insufficient publicity for tourism activation,and susceptibility to major emergencies such as the epidemic.In order to improve the activation status of traditional ethnic sports tourism in southeastern Guizhou and promote its reasonable protection,inheritance and development,the article proposes the activation path:(1)optimize the tourism activation policy of ethnic traditional sports culture in southeastern Guizhou;(2)Developing tourism activation products based on consumer market demand;(3)Cultivate composite talents who activate traditional ethnic sports tourism;(4)Enriching the propaganda methods for activating the development of traditional ethnic sports tourism;(5)Constructing personalized and localized ethnic traditional sports culture tourism to activate business formats and experience spaces;(6)Promote the development of digital technology products for traditional ethnic sports and cultural tourism.And the development of the activation of ethnic traditional sports and cultural tourism in the southeastern region of Guizhou should follow the principles of suitability and sustainable development,continue to conduct in-depth,dynamic,and comprehensive exploration,and strengthen the market-oriented operation research of ethnic traditional sports tourism products.