Research On The Influence Of "TikTok Culture" On College Students’ Values And Its Countermeasures

In recent years,with the rapid development of Internet information technology,college students,as one of the main bodies of Internet users,are deeply influenced by the Internet,and the network short video has attracted a huge user group,among which,college students have gradually grown into an important main force of the online short video platform.Short video has also ushered in a period of rapid development.Compared with meeting people’s entertainment and social needs at the beginning,the short video platform has become increasingly an important carrier to gather a huge amount of information and cultural communication.Tik Tok As a music creative short video social software,it has attracted the wide attention and participation of college students with its novel form of "music + video + social networking",and is deeply favored by college students.From an original form of entertainment,To a social approach,To a way of life,Tik Tok The content types and functional forms of short videos are constantly updated with the development of The Times and user needs,No longer limited to meeting people’s entertainment and social needs,Through rich and diverse and vivid video content,To meet the fragmented,diversified,personalized,and interactive cultural consumption needs of the general public,It has profoundly changed people’s cultural life,Presents a new network cultural landscape,To become an important platform for online entertainment,knowledge popularization,culture inheritance and life display,It increasingly presents cultural communication attributes such as expressing ideas and transmitting scientific knowledge.With the continuous expansion of the communication content of "Tik Tok culture",the rich and colorful "Tik Tok culture" has a certain positive impact on the values of college students,but also produces the phenomena such as fragmentation of knowledge acquisition,homogenization of aesthetic standards,weakening of realistic communication ability,network moral anomie,and value orientation becoming utilitarian.Under the new situation,we must pay attention to and use Tik Tok short video platform,grasp the development trend of "Tik Tok culture" and outstanding characteristics,explore the new position of college students values education,follow the growth of college students and psychological characteristics,colleges and universities,platform,regulators,college students individual together,give full play to the "Tik Tok culture" of college students values,help students to form a positive healthy values,shape good character,promote the all-round development of college students.This article includes the introduction and the text,and the text mainly revolves around four parts:The first part,"TikTok culture" and the values of college students.First,starting from the relevant concepts,the core concepts such as culture,"Tik Tok culture",values and values of college students are defined.Secondly,elaborate on the characteristics of "Tik Tok culture",the characteristics,classification and formation of college students’ values.Finally,this paper discusses the internal connection between "Tik Tok culture" and the value education of college students,and explains the theoretical basis of "Tik Tok culture" influencing the values of college students from four aspects: Marx’s relationship theory of "man and environment",Marx’s human theory,Maslow’s hierarchy theory of need,and the theory of use and satisfaction.The second part,the investigation and analysis of the current situation of college students using Tik Tok.Through the survey data,the basic information of Tik Tok,frequency,duration,content selection,the prevalence of Tik Tok among college students,and college students’ cognition of Tik Tok are analyzed.The third part discusses the influence of "Tik Tok culture" on the values of college students and analyzes the reasons.From the aspects of knowledge,aesthetics,communication,morality,life and so on,"Tik Tok culture" on the values of college students.According to the negative influence of "Tik Tok culture" on the values of college students,the reasons for the negative influence of "Tik Tok culture" on the values of college students are discussed from four aspects: school level,platform level,supervision level and individual level.The fourth part is the countermeasures to crack the negative influence of "Tik Tok culture" on the values of college students.Combined with the actual situation,problem oriented,from play the role of the main channel of ideological classroom,to strengthen the construction of campus "Tik Tok culture",intensify content review and supervision,give play to the role of mainstream media positive guide,strengthen college students’ self management of five aspects "Tik Tok culture" under the influence of the negative impact of countermeasures.