Research On The Influence Of "Constellation Culture" On College Students’ Values And Its Countermeasures

Culture,as the "soft power" of national development,plays an important role in enhancing national comprehensive strength and enhancing international influence.In recent years,with the continuous deepening of globalization,countries around the world have carried out extensive exchanges and cooperation in various aspects such as economy,politics,and culture.In addition,with the rapid development of the Internet,cultures and ideas from various countries continue to flow into the daily lives of Chinese citizens,and China’s social and cultural background is gradually developing towards diversification."Constellation culture",as a popular subculture among young people at present,affects the ideological values of contemporary people,especially college students.As the mainstay of future social development,the correct establishment of college students’ values is of great significance to the growth of individuals and the establishment of social ethos.However,as a non mainstream mass culture originating from the West,"Constellation Culture" belongs to idealism in essence,and its spirit is contrary to the scientific and rational spirit advocated by the mainstream culture in China."Constellation Culture" has been transmitting its values to college students through various mass media for a long time,leading to the growth of many contents that do not conform to social mainstream values around college students,It has had a negative impact on the values of college students.Therefore,scientific analysis of "zodiac culture",understanding the negative impact of "zodiac culture" on the values of college students,and actively seeking corresponding countermeasures are urgent requirements and inevitable actions to promote the healthy growth and comprehensive development of college students.This article follows the logical main line of "theoretical overview-mechanism clarification-current situation grasp-problem solving" for research.Clarifying and elucidating the two core concepts of "constellation culture" and "university student values" is the foundation for deepening the entire research and the root for subsequent empirical research.Constellation culture,as an ancient culture originating from Western astrology,has rapidly entered the view of college students through a long process of cultural integration and mass media processing.With its low threshold,high entertainment,and strong interactivity,it has evolved into a popular culture.The college student group is at a specific age stage,and its values are in the process of construction,which is easily influenced by new things.On the one hand,the formation of college students’ values is influenced by the "zodiac culture",and on the other hand,the "zodiac culture" can also reflect the ideological status of college students.There is a certain coupling relationship between the two,forming a "closed loop of influence" and ultimately "transforming" into invisibility.On the basis of clarifying the concepts related to "constellation culture" and college students’ values,further explore the generation mechanism of the impact of"constellation culture" on college students’ values.Constellation culture,due to its conflicting values with mainstream values,affects the correct development of college students’ values.This article,based on the four stages of value cognition,emotional identification,internalization of will,and externalization of behavior in the formation of values,corresponds the generation mechanism of the influence of "consteIlation culture" on college students’ values to four stages:initial information reception,micro understanding of content,cultural re identification,and ultimate practice of ideas.By refining the specific manifestations of each stage of influence,clarify the generation mechanism of the influence of "constellation culture" on college students’ values,help college students deeply understand the dissemination and marketing laws of"constellation culture",and improve their ability to discern the chaotic and hidden value output process of "constellation culture".After analyzing the generation mechanism of the impact of "constellation culture" on the values of college students,we will use empirical analysis to understand the current situation of the impact of "constellation culture" on the values of college students.A questionnaire survey was conducted on four aspects of current college students’ understanding,exposure,attitude analysis,and reasons for exposure to "zodiac culture",Through questionnaire analysis,it was found that there is a coexistence of sobriety and doubt,as well as rationality and irrationality in college students’ understanding of "zodiac culture".This will to some extent lead to a vague understanding of self-worth and a wavering rational value orientation The negative impact of distorted consumer values was analyzed from the perspectives of government departments,relevant industries,universities,and college students,providing data support for the formulation of subsequent guidance strategies.Based on an overview of relevant theories,generation mechanisms,and impact analysis,explore from multiple perspectives the guiding strategies for the negative impact of "constellation culture" on college students’ values.By leveraging the government’s leading role,advocating for main stream social values;Strengthen the guiding role of the industry and build a standardized subculture market;Adhering to the role of relying on universities,exerting the function of value education and paying attention to individual foundation,enhancing the ability to educate oneself on values,constructing a "four in one" value education model that fully covers the government,industry,schools,and individuals,and maximizing the negative impact of irrational factors contained in the "constellation culture" on college students’ values,and leveraging the combined force of college students’ value education.