Research On The Promotion Of Exercise Behavior Intention Of Students In College Physical Education Elective Courses Based On Perceived Value

Through comprehensive use of literature,induction and deduction,sort out the concepts of sports policy pull,student perceived value,student satisfaction and student exercise behavior intention,and analyze the relationship between the four.Build a theoretical model of sports policy pull,student perceived value and student satisfaction on students’ exercise behavior intention,and use structural equation model to verify the theoretical model.The results show that:The pull of sports policy,students’ perceived value and students’ satisfaction have a positive predictive effect on students’ exercise behavior intention(R2=0.69),the influence effects were0.516,0.692 and 0.41 respectively.The pulling force of sports policy,students’ perceived value and students’ satisfaction have a direct impact on students’ exercise behavior intention;Students’ perceived value can indirectly affect students’ exercise behavior intention through students’ satisfaction.Through the combing of the perceived value of customers,this paper divides students’ perceived value into six dimensions,namely student learning context value,student learning emotional value,student learning function value,student learning cognitive value,student learning social value and student learning perceived cost.According to the test results,the factor load values of each dimension under the six dimensions of students’ perceived value were greater than 0.5.Moreover,the attributes of each factor are consistent with the dimensions originally divided into the questionnaire,indicating that the actual measurement data can also be summarized into six factors and are consistent with the theoretical prediction.Therefore,it is believed that the names and divisions of the six dimensions of student learning context value,student learning emotional value,student learning cognitive value,student learning social value,student learning function value and student learning perceived cost under the student perception value can be retained.When analyzing the behavioral intention of college students’ physical exercise through the structural equation model,it is found that,When the six dimensions of students’ perceived value are simplified,the factor load squared(SMC)values of the two dimensions of student learning context value and student learning perceived cost are 0.45 and 0.26,respectively,which are less than 0.50.The perceived value of latent variables was not effectively reflected,so they were removed.According to the revised results,the loading rate of students’ learning emotional value was the highest(0.85),followed by students’ learning social value(0.84),students’ learning cognitive value(0.81)and students’ learning function value(0.75).In the latent correlation coefficient table of the structural equation model fitting results of college students’ physical exercise behavior,it is found that the path coefficient of sports policy pull on students’ learning satisfaction is-0.059,CR(critical ratio)is < 1.96 critical value,and the P value is 0.325,and the significance test is not passed.It shows that the sports policy pull has no significant effect on students’ learning satisfaction,and the hypothesis that the sports policy pull indirectly affects students’ exercise behavior intention through students’ learning satisfaction is not valid.