Research On The Influence Of Internet Celebrity Phenomenon On College Students’ Ideological And Political Education And Countermeasures

With the rapid development of network technology,the Internet infrastructure,logistics system,and e-commerce system are also constantly improving,and the macroeconomic internal and external circulation has also undergone subtle changes,and almost all of people’s basic needs have been transferred to the network,and then the Internet culture phenomenon represented by "Internet celebrities" and public opinion has been constructed.The era of Internet celebrities presents diversification,business-led,and traffic is king,resulting in the emergence of negative "Internet celebrity" phenomena one after another,college students,as a generation that embraces the growth of the Internet,the impact of negative phenomena on their ideology should not be underestimated.By introducing the concept of "Internet celebrity",this paper briefly analyzes the development process of the "Internet celebrity" phenomenon and concretely analyzes the new situation and new characteristics of college students’ ideological and political education in the Internet era,and comprehensively studies the logical relationship between the "Internet celebrity" phenomenon and college students’ ideological and political education.Combined with the questionnaire,the degree of concern and cognition of college students on the phenomenon of "Internet celebrity" were investigated,and the multiple influences and multidimensional factors of the phenomenon of "Internet celebrity" on college students’ ideological and political education were further explored,so as to actively and effectively play the role of positive "Internet celebrity".Finally,in view of the negative impact of "Internet celebrities",strive to make joint efforts of national supervision departments,media,universities,individuals and other parties to play a joint role,form a multi-pronged,with an orderly virtuous circle,so that "Internet celebrities" should be on the wings of the Internet era with a positive new attitude of keeping up with the development of the times and serving social construction.The rational wind of civilization helps the all-round and healthy development of college students.