The Impact Of The "Internet Celebrity" Phenomenon On The Values Of College Students And Countermeasure Research

With the rise of the Internet era and the prevalence of various social software,a large number of network celebrities have emerged on the network platform.They live and interact with fans on various platforms,or share and lead the trend for learning.or for the promotion of products,entertainment;or for grandstanding,blindly following the trend.They are active in various apps and media phenomena,known as "Internet Celebrity " phenomenon.By selecting college students in Guilin as a representative study,this paper deeply expounds the influence of " Internet Celebrity " phenomenon on college students ’values and countermeasures.As is known to all,college students are in the stage where high-level knowledge system and values are urgently needed to be constructed.The understanding of the phenomenon of " Internet Celebrity " requires the correct guidance of the three parties of school,family and society.Therefore,in the face of the current "Internet Celebrity " phenomenon of uneven quality,ideological and political education in colleges and universities should provide direction guidance for cultivating and optimizing college students ’ values,encourage publicity and guidance to learn the positive demonstration effect of " Internet Celebrity ",learn the lessons from the negative impact of " Internet Celebrity ",and create a good ideological environment for college students’ knowledge learning and dissemination.This article mainly involves five aspects.The first part is the introduction.Firstly,this chapter describes the research background and social background;secondly,by carefully consulting the domestic and foreign academic literature,understand the research trends,and compare the similarities and differences between domestic and foreign research,open up new ideas for this study;again,demonstrate the value and significance of this study,provide ideological basis;finally,this paper expounds the research ideas,methods and innovation points of this paper,which is the layout planning of the whole article.The second part is the theoretical basis of the paper support and core concepts outlined and defined.Firstly,the theoretical basis of this paper is demonstrated from the perspective of Marxist philosophy value theory and Chinese Marxism value theory.Secondly,the " Internet Celebrity " phenomenon and value theory are compared,demonstrated and defined.By understanding the concepts of " Internet Celebrity " and "Internet Celebrity" phenomenon,the " Internet Celebrity" phenomenon is classified and explained,and the characteristics and internal laws of the " Internet Celebrity " phenomenon are revealed.Finally,analyze the importance of core values in related fields.For in-depth analysis of college students infatuated with " Internet Celebrity" to explore the psychological reasons,provide a preliminary basis.The third part is the investigation and analysis of the influence of "Internet Celebrity " phenomenon on college students ’ values.Through a questionnaire survey of 12 colleges and universities in Guilin,the degree of attention,main types and attitudes of college students to "Internet Celebrities" were analyzed,and the specific manifestations of the impact of "Internet Celebrities" on college students’ values were revealed.The fourth part is to explore the influence of " Internet celebrity " phenomenon on college students ’ values and cause analysis.By elaborating the role model of positive energy " Internet celebrity ” on college students ’values,we can overcome the negative impact of "Internet celebrity "phenomenon,and summarize the potential impact from multiple perspectives to provide a basis for improving the network environment.The fifth part discusses the countermeasures for the influence of "Internet celebrity" phenomenon on college students’ values.Suggestions are given from five aspects and subjects: First,the government should become the "helmsman" of the "Internet celebrity" cultural environment.Continuously improve laws and regulations and strengthen network supervision;second,market entities and various media should actively promote positive and high-quality ideas,and set up positive energy "Internet celebrities" demonstration models;third,colleges and universities should vigorously carry out relevant network ideological and political education courses.Preaching and teaching,telling the stories of China’s positive "Internet celebrities",creating a publicity and media platform,and cultivating and creating a good environment for the values of college students in the new era.Social responsibility.The dissemination of positive thoughts is the first priority,having a responsibility to the nation and a mission to the society,should become the internal driving force for them to continuously enrich their cultural connotation and go deep into positive live broadcasts;fifth,college students should continuously strengthen self-education,improve self-discipline and critical thinking ability.Learn to select and integrate ideas and shape correct values in a multicultural environment.