Research On Short Videos Of "Male Cross-Dressing" In TikTok Platform

short-video platforms emerge as the prosperity of media technology.Short-videos about male cross-dressing start to appear on platforms,making influencers who do male cross-dressing more popular among their counterparts.They have won much more commercial value and followers by dressing like women,completely restoring the characters and creatively performing."Cross-dressing" has always existed since ancient times.With the development and changes of social culture and media technology,"cross-dressing" has changed in terms of the reason to be popular,communication form and performance.At the same time,it has also brought novel social values as well as problems.This thesis selects the top ten male influencers who do cross-dressing on Tik Tok as the object,and applies the methodology of participatory and interviews to analyze and explore the motivation behind the popularity of short-videos of cross dressing from the perspectives of platforms and viewers.The thesis utilizes the theory of weak communication to systematically explore the communication of the short-videos,and explains the optimism and its development adversity brought by the phenomenon.studies have found that the content of the performance tends to be more entertaining and made out of curiosity from the traditional theatrical stage to today’s short-video platform,which meets the appetite of the audience.Because of the openness and inclusiveness of society,this type of influencers can present diversified masculinity in the artificial world,and narrate women’s daily life from the eyes of men.By doing so,they can play a role in eliminating social antagonism against gender by funny performance,which is conducive to promoting harmonious gender relations.However,from the perspective of reflection,on the one hand,some influencers blindly follow the trend and maliciously vilify the image of women,causing aesthetic discomfort for viewers.On the other hand,some top influencers who do "male cross-dressing" seek transition,stay silent and deactivate their original accounts.As a result,the popularity of "cross-dressing" appears to be downward.